Words that go So-Lo-Mo must go Co …
As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing. Being social is already a challenge. Providing a mobile platform is forcing a shift in habits. Creating a local programme means being super close to clients and distribution. What can be the glue that keeps it all together?
The Age of Co
In the English language (depending on the dictionary), there are 9,058 words that begin with the two letters CO. Oddly enough, not all of them are compound words such as co-working and co-creation. In the wordle that I created below, I selected 59 words which, for me, underpin the new myndset that must accompany the So-Lo-Mo trifecta.
The bigger the word, the more forceful and important it is as far as gaining traction in the SoLoMo world. I’d call this the New Co Age — as opposed to the Steel, Coal, Iron or Ad Age — for brand marketers and digital marketing.
If brands were to be marked for their abilities on these 59 key words, I wonder if one could draw a correlation with success? These 59 key words would be tantamount to working on SEO on brand marketing–and has implications for the way the organization operates. How does your CEO incarnate these 59 key words? Do the Human Resources team hire and fire according to a similar mindset?
Which are the key words that you fancy? Would you like to add any others? Please do!