I created this infographic to explain what is and wherein lies the value of a Facebook fan. The short story is that there is no way to place a single value on a fan. The answer is that “it depends.” Not only are some fans worth more than others, but the way you build up engagement on your page makes the value of a fan more or less potent. While this infographic is directed toward Facebook, the concept is equally valid for any social media strategy and other social media platforms (Twitter, Google+…). In any event, ultimately, the value of your fanbase depends on how much you truly care about your customers.
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UPDATED: for those who would like the PDF, I’ve put it up on slideshare here.