Interview with Caspar Craven, Customer Intelligence via Trovus

At the heart of big data…

caspar craven at Trovus, on The Myndset Digital Marketing and Brand StrategyWelcome to the Minter Dialogue Radio Show number #34. This interview is with Caspar Craven, whom I met thanks to Jane Gomez at the Supper Club. Caspar is co-founder and Director of Trovus, an award winning agency working on gleaning and refining customer intelligence, especially for B2B companies. Casper has a strong point of view on customer intelligence and in the interview shares his insights about what makes for success in creating customer driven sustainable growth.

 

To connect with Caspar Craven:

To find the free video course Caspar mentioned:

  • You can subscribe to the free video course here on Trovus

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Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Buzzsprout or in iTunes.

Comments

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  1. The myth of global marketing and what to do about it | Branding and digital marketing strategy | The Myndset by Minter Dial - November 3, 2012

    […] to be faster to market.  In a world of big data, nothing could be more strategic than effective consumer data collection and, thanks to digital, that can now be had at a fraction of the cost and with greater […]

  2. The myth of global marketing and what to do about it | Branding and digital marketing strategy | The Myndset by Minter Dial - November 3, 2012

    […] to be faster to market.  In a world of big data, nothing could be more strategic than effective consumer data collection and, thanks to digital, that can now be had at a fraction of the cost and with greater […]

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