Interview with Richard Lucas and Ian Patterson, Discerning Digital and Digital transformation (MDE79)

Minter Dialogue Episode #79

Richard Lucas Discerning Digital Ian Patterson, on The Myndset digital marketing podcastThis interview, recorded on October 21, 2013, is with Richard Lucas and Ian Patterson, respectively, Managing Director and Project Director at Discerning Digital. In this conversation, we discuss their experience in making the digital transformation at the Guardian Media Radio Group, and what are the key learnings for companies today faced with the same shift. We also look at managing digital risk and infrastructure needs to support the digital transformation. Hope you’ll enjoy the show.

By the way, you can also sign up to the Minter Dialogue podcast here via iTunes.

To connect with Richard Lucas and Ian Patterson:

Sites mentioned during the podcast:


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at :, on Buzzsprout or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. I invite you to take a spin!


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