Minter Dialogue with Steve Brazell
Steve Brazell is known as and running Your Hitman. He is also founder of Limelight, the world’s first patent-pending on-line brand builder, and Whetstone — the first on-line re-branding tool developed for the Department of Defense. Steve is the co-author of “Clear! The simple guide to keeping your business alive and kicking” (published in 2011). In this conversation, we look at how to make your brand cut through the huge amount of noice online. We exchange on the differences between branding as a celebrity or politician versus as a company. We also look at crisis management in today’s increasingly transparent world.
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.
To connect with Steve Brazell:
Further resources for the Minter Dialogue Radio Show:
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!