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While net neutrality must not end, can a brand or company afford its own neutrality around important ethical issues?
Standing for Something
Mr Trump is a disruptor. Love him or hate him, he is changing things up. One of the most unexpected and
If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways
Minter Dialogue with Jane Frankland
Jane Frankland is a Cyber Security entrepreneur, and the founder of KnewStart, helping cyber security entrepreneurs in their startups. Jane is a sought-after speaker and author of the soon to be released 'Women in Cyber Security.'
I often like to check out and juxtapose ads from the same industry. For this post, I wanted to look at two banking adverts: from HSBC and NatWest, both of which are headquartered in London.
HSBC - Differing points of view
Minter Dialogue with Rod Banner
Internet pioneer, Rod Banner founded and built Banner Corp into the largest B2B agency in Europe before selling it to WPP. A man of great renown and influence in the UK, Rod is a fellow Tech London