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If the high street is flagging and Cyber Monday sales continue to grow, the issue seems patently clear that consumers would rather the convenience and comfort of a couch than the hassle and ouch of visiting a brick and mortar store.
C-suite managers are educated, trained and stubbornly married to Return on Investment (ROI). Of course, we have to make sure the business is profitable, but the obsession with profits first has significant downsides. As a result of a focus on ROI,
Minter Dialogue with Celine Lazorthes
This interview is with Celine Lazorthes, founder and CEO of Leetchi, a leading online money-pot (group payment) platform, hatched in 2009 in Paris, and now with 6 million active users. Aside from winning many awards, Leetchi
Minter Dialogue with John J Wall
This interview is with John J. Wall, co-host of the marvellous Marketing Over Coffee podcast with Christopher S. Penn. He’s also VP of Marketing at EventHero, a real-time event management platform. In this podcast, we chat