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Went to a seminar held by ANVIE in Paris. We discussed in general the changing landscape of the new media. Joseph Jaffe's book "Life after the 30 second spot" was cited at the beginning, along with the Ries'

The International Herald Tribune article entitled "Study finds difference in smokers' sick time" [by Nicholas Bakalar] made for a solemn read for smokers...and businesses (if not HR departments). The study of 14,000 Swedish workers determined that smokers would take off,

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