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A book to love
Have you ever been recommended a book where the person starts with, "Boy do I have a book for you, you'll love it..."? Without even buying or reading the book, I often stop to think what impression
Ever had nerves as your mouse's arrow hovers over the "send" button for an email you have written? Whether it was an important message or to an important person or both, you inevitably toiled over each word. Then, rather than
When in Nice on holidays, I gladly paid 5 cents at the Monaco Carrefour for a plastic shopping bag. Upon researching the topic, there are apparently between 500 billion and 1 trillion plastic bags used every year by consumers worldwide.
Being left handed is a minority problem (estimated up to 15%). I am not left-handed, but it is a characteristic that I systematically notice in people (I have never managed to detect left-eyed fish - see ABC report). When my
This is not an ode to the underworld. It isn't even a portrait of the world's [dirty] underwear. It is a description of a new marketing concept: The new Value-Added is Nothing.
In the un-world, the value added in the consumer's