Brand Latency: How to know if your brand has staying power?

Few are the brands that have true staying power.  Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus...).  Others still survive because of a lack of strong competition (e.g very narrow niche business).  Some…

Twitter – revolving doors and digital hamsters

If you are on Twitter, you will have undoubtedly noticed how there are people have set up a systematized, automated process to follow and unfollow others on Twitter, in the hopes of "catching" a following.  It is uninventive, uninviting and certainly unincumbered with engagement. Digital marketing hamsters? In fact, the number of people that keep…

Facebook earnings report: Earning our respect, still? What of a premium account?

As Facebook prepares for its first quarterly earnings (2Q) report (Yahoo News), Zuckerberg and Co. are going to be confronted with managing the third audience -- shareholders -- to whom all public companies need to communicate in a quarterly ritual.  Aside from dealing with people irate at the mishandling of the IPO, the challenge is…