Authenticity mindset

Can Any Brand Be Authentic? How Does A Company Culture Become Authentic?

Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand's authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice) have tarnished and untrustworthy reputations. The Internet has enabled a greater…

Getting Digital Transformation Through Your Organisation with Tiffany St James (MDE236)

Minter Dialogue with Tiffany St James Tiffany St James, digital transformation strategist and international speaker. Tiffany is the former Head of Public Participation for the UK Government and an Executive Director of the British Interactive Media Association. In this podcast, we discuss the best ways to accelerate digital transformation, how to create intrapreneurs and fulfilling impact…

intrepreneurial

How To Spread The Intrapreneurial Spirit in Enterprise? The Race To Innovate

Are you trying to make your business more entrepreneurial? This might mean translate into trying to become more agile, more innovative and/or more experimental? Many companies over the last few years have embarked on "programs" to render themselves fleeter, leaner and more innovative. The ideal is to have the entrepreneurial spirit spread throughout the organization as if…

electricdog-thomas-power

How To Improve Digital Skills, Influencer Marketing and New Tech with Thomas Power (MDE229)

Minter Dialogue with Thomas Power (MDE229) Thomas Power is author of 7 books, a world-renowned speaker and man of influence. Thomas was the founder of Ecademy, and today runs Electric Dog, to act as Chief Digital Officer in support of Executive Boards, where Thomas is member of numerous boards around the world. In this conversation we…

rugby champion try

Perform Like A Champion – How Rugby Can Teach Us Some New Tech Tricks

Role Models Many are the companies that will hire a prior Olympic athlete or World Cup Champion to inspire the troops to greatness. Generally, it's about finding aspiration and role models. It's also hopefully about ingesting the "tricks" and "attitude" of these athletic titans. Of course, as with all change, it is generally hard to translate such…