trust mass media

Do You Trust Mass Media? Why Digital Is Taking Over…Differently

I love it when I hear certain executives say "we're beginning to get it." The good news is that there is a lot of movement in big business and many brands are beginning to "transform." However, as was highlighted in the newly released Altimeter report, 2016 State of Digital Transformation, if everyone is getting focused on the…

communication meltdown

Communication Meltdown – Overcoming One Of The Biggest Ills of Business

How often do you get frustrated with the way people communicate with you? It seems it's an issue that comes up time and again, whether it is communicating with a colleague, a member of your family or with some corporate or governmental agency. I observe that communication meltdowns are happening everywhere, all the time. And, it doesn't…

purpose meaning

The Strongest Reason Why CEO’s Need Purpose For Their Business

I have long been hammering on about why businesses with purpose -- with a more profound why -- will tend to win out over the long-term versus those without. With a solid northerly setting, decision-making automatically becomes easier. Time allocation becomes more obvious. Employees are motivated to go beyond the call of duty because of the mission. Stakeholders…