weather forecast brian clegg

Button Maker? Weather Forecaster? Paperclips? Here’s why companies need to hire different types of profiles

Just recently, I was listening to a quirky podcast on New Books in Technology, with Brian Clegg as guest. Clegg, who has many books and accolades to his title, is the author of a new book, "Big Data: How the Information Revolution Is Transforming Our Lives." It was one of those podcasts that got me thinking,…

champion of ethics

If Your Company Wants To Be A Media Company, It Needs This Position Urgently

Have you noticed recently how many companies and leaders have been caught out for having a poor culture, bad ethics and/or a questionable leadership style? Headline companies (and CEO) over the last few years have included (but not limited to): Sony Pictures (Amy Pascal), Uber (Travis Kalanick), Wells Fargo (John Stumpf), Volkswagen (Martin Winterkorn), Sports Direct…

andy abramson

Thinking outside the box and the power of asymmetrical leadership and marketing with Andy Abramson (MDE241)

Minter Dialogue with Andy Abramson Andy Abramson is CEO and founder of Comunicano, Inc., a strategic communications agency. He is also co-founder of Velocity Growth Inc, a strategic development and social markets services company. Andy’s a contributing writer to MoneyInc and an acknowledged influencer in all things Voice over Internet Protocol (VOIP). Beyond that, Andy is…

Authenticity mindset

Can Any Brand Be Authentic? How Does A Company Culture Become Authentic?

Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand's authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice) have tarnished and untrustworthy reputations. The Internet has enabled a greater…

Getting Digital Transformation Through Your Organisation with Tiffany St James (MDE236)

Minter Dialogue with Tiffany St James Tiffany St James, digital transformation strategist and international speaker. Tiffany is the former Head of Public Participation for the UK Government and an Executive Director of the British Interactive Media Association. In this podcast, we discuss the best ways to accelerate digital transformation, how to create intrapreneurs and fulfilling impact…