Why the Obamacare site disaster is good for business! Three lessons for business

Ironically, I think that the whole uproar about the Affordable Care Act (aka Obamacare) website, healthcare.gov, could be good for business!  Why?  Because the issue has definitely raised the visibility of the need for senior management to be more knowledgeable about the whole online world -- even the CEO.  This post has no intention of commenting on…

Social Executive – For the boss who still doesn’t believe in tweeting

For some time, I have been waxing on about how Twitter is an invaluable tool for senior executives (e.g. Does the Boss Tweet?). The best way to use Twitter will surely vary according to the profile, the context and business objectives.  Thus, there is no cookie cutter approach.  However, the excuse that "I don't have time…

The Human in Digital – why digital gets personal

In French, the word "digital" means "of the finger."  The French generally prefer the term "numérique."  In English, digital is basically the most accepted term covering all that which deals with the computer technology and/or binary code!  Finally, I am beginning to think that the French definition of digital is more appropriate than first meets…

Suffering from Red Bull Syndrome? How dangerous is it for business?

How many times do you think executive committees around the world have discussed the Red Bull brand?  Ever wondered what they might say or think?  Within this conversation, I suspect we will find what are the dangers of the Red Bull Syndrome. Red Bull Syndrome What is Red Bull Syndrome?  It's the need for upper management…

Geeky creativity – Why being geek and upping your Digital IQ can spur innovation

Where some management is still hanging on to its guarded precepts and habits (reading good 'ole fashioned books, sticking to the 4P's of marketing, management by fear and control...), other businesses are running full head of steam.  Some teams just seem to be in the know, having adopted a more adapted mindset.  Their cumulative digital…

How Should An Executive Lead The Digital Transformation Charge?

In driving digital transformation, I have long called for executive leadership to be the change they are wishing to see happen within the organization and to up the executive digital IQ.  In a short cut, this would mean that the top executive should not just sponsor, encourage and invest money in digital, it means that…

Chief Digital Coach – key position for digital transformation

As companies continue to grapple with unavoidable digital transformation and the concept of becoming more digital and (I would argue, by definition) more customer-focused, I tend to recommend three fundamental principles that should be established in the company: the boss needs to walk the talk nominate a senior level digital evangelist who is credible in…

Digital IQ – Upping executive digital ebility (or digital ability) as opposed to intelligence

I have been using the term Digital IQ for quite some time as a way to describe a person's digital aptness.  It has a singular flaw as a term: people might mistakenly believe that it's just about digital intelligence. As much as we need to understand the digital phenomenon, there is a greater need for…