Managing the Dilemma: Operating in real-time versus a long-term strategy

The short-term chase versus the long-term tale Do you believe you're working harder than ever before, and yet feel that the business is just not advancing as much as you would like?  Many executives similarly express bewilderment about the current state of affairs.  Some, mistakenly, are blaming the economy.  Others are blaming the younger generations.  It's…

Marketing Message: Say who you are, not what you do or what you are not!

In the latest US Presidential elections, there were inevitably a lot of factors that went into victory / defeat.  It is a big country, a long race and extremely mediatized. Trying to pin Romney's loss (or Obama's victory) on one single element is rather inappropriate.  However, I was indeed struck by the word clouds of…

The myth of global marketing and what to do about it

As a startup or an SMB, the issues of "centralized" branding and global marketing are not even on the radar.  But, as companies get bigger, the natural tendency is to centralize the global marketing function.   Whether it is L'Oreal, Procter & Gamble, Chanel, Samsung or Apple (i.e European, Asian or USA), all multinationals will…

Why We Have To Rename The Director Of Communications To…

The Unwanted Commy In English, "Comms" has long been the abbreviation for communications.  In French, the term is "la Comm."  In both cases, the associated meaning is typically reduced to a rather unfortunate, if not pejorative, activity of one-way, manipulative messaging. To the extent words structure our thoughts and titles can have a way of…

Interview with Kevin Ryan, CEO and founder of Gilt flash sale eCommerce

Minter Dialogue #36 This interview is with Kevin P. Ryan, entrepreneur, business leader and angel investor. As CEO, he helped build DoubleClick basically from scratch into a multi-billion dollar business. Kevin has since gone on to invest in a number of winning adventures and co-founded with Dwight Merriman (the former CTO of DoubleClick), the Alleycorp network that includes three…