Marketing Message: Say who you are, not what you do or what you are not!

In the latest US Presidential elections, there were inevitably a lot of factors that went into victory / defeat.  It is a big country, a long race and extremely mediatized. Trying to pin Romney's loss (or Obama's victory) on one single element is rather inappropriate.  However, I was indeed struck by the word clouds of…

The myth of global marketing and what to do about it

As a startup or an SMB, the issues of "centralized" branding and global marketing are not even on the radar.  But, as companies get bigger, the natural tendency is to centralize the global marketing function.   Whether it is L'Oreal, Procter & Gamble, Chanel, Samsung or Apple (i.e European, Asian or USA), all multinationals will…

Why We Have To Rename The Director Of Communications To…

The Unwanted Commy In English, "Comms" has long been the abbreviation for communications.  In French, the term is "la Comm."  In both cases, the associated meaning is typically reduced to a rather unfortunate, if not pejorative, activity of one-way, manipulative messaging. To the extent words structure our thoughts and titles can have a way of…

Interview with Kevin Ryan, CEO and founder of Gilt flash sale eCommerce

Minter Dialogue #36 This interview is with Kevin P. Ryan, entrepreneur, business leader and angel investor. As CEO, he helped build DoubleClick basically from scratch into a multi-billion dollar business. Kevin has since gone on to invest in a number of winning adventures and co-founded with Dwight Merriman (the former CTO of DoubleClick), the Alleycorp network that includes three…

What every CEO needs to know about Digital Marketing

Groundwork for digital marketing The first things a CEO needs to evaluate, in order to create and apply an effective digital marketing strategy, are threefold: A very clear objective of what he/she wishes to achieve in digital that the company has not previously achieved before offline and why this should change in the digital space. To what extent are the products and services in the company's…

Interview with Marc Wright, Publisher of Simply Communicate for Internal Communications Professional

Minter Dialogue #33 This interview is with Marc Wright, whom I met recently thanks to my upcoming speaking engagement at the IABC conference in Paris (in October).  Based in London, Marc is the founder and publisher of Simply Communicate, which, at its core, is a community of some 9,000 professionals involved in internal communications. Marc also…