Interview with Ashley Friedlein, CEO of Econsultancy – All about digital transformation (MDE88)

Minter Dialogue Episode #88 This interview is with Ashley Friedlein, CEO and co-founder of Econsultancy, an international research and training group, focused on digital.  With a subscriber base of over 210,000, Econsultancy has a great product with an interesting approach that I am sure you will appreciate*. By the way, you can also sign up…

Finding Your North – Branding In A Confused World

In this chaotic world, we are besieged by information and multi-channel communications. Every day there is a new digital device, platform or social network being created.  And, there could be a crisis lurking behind any corporate communication, commercial launch, customer comment, much less complaint.  As a result, business leaders and brands can easily be led…

One too many – Why the simple route is the right way to go

Among the many acronyms out there being used by consultants, agencies and brand marketing teams alike is 1-to-1 or 1-to-many.  Or, as my friend Brian Solis says frequently, in this digitally enhanced era, there is one-to-one-to-many. In parallel, there has been an ever greater focus on the value of content marketing (with a wing tip to…

New school versus old school management: who is right?

If Internet has opened up many new opportunities and opened the way for Zuck-style leadership and Googlesque game rooms (see right), the competitive pressures for many senior management teams in "traditional business" seem to encourage a pavlovian return to “old” school management practices.  In the face of the ‘openness’ of the Internet, the risks of…