Real leadership credentials and schools as social networks

Great leadership is undoubtedly rare.  Establishing the best leadership credentials is a tricky task for any board.  Every culture has their preferences, and it would be foolish to suggest that the best perceived schools are bad credentials anywhere.  Schools act as social networks and schoolmates are, hopefully, lifelong friends.  However, there comes a point in…

The digital marketing mindset: the DM brief and why digital marketing will get more expensive

The right digital marketing mindset is an elusive concept in a world of short-term results.  As companies continue to pour resources into their digital marketing efforts, the pressure is heightening on marketers and agencies to perform.  Briefs -- even if they are supposedly tailored to the digital marketing universe -- remain strictly amateur for the…

How To Beat Obama? Why Executives Need To Change Their Online Personality To Be Digital Influencers

Aside from running the biggest corporation in the world, Barack Obama has proven himself a master of digital marketing.  His 2012 repeat performance showed a seasoned, even more effective approach considering the new scope and breadth of audience available on the many social media platforms.  Obama is, by any standard, a digitally savvy leader.  He's…

Managing the Dilemma: Operating in real-time versus a long-term strategy

The short-term chase versus the long-term tale Do you believe you're working harder than ever before, and yet feel that the business is just not advancing as much as you would like?  Many executives similarly express bewilderment about the current state of affairs.  Some, mistakenly, are blaming the economy.  Others are blaming the younger generations.  It's…

Marketing Message: Say who you are, not what you do or what you are not!

In the latest US Presidential elections, there were inevitably a lot of factors that went into victory / defeat.  It is a big country, a long race and extremely mediatized. Trying to pin Romney's loss (or Obama's victory) on one single element is rather inappropriate.  However, I was indeed struck by the word clouds of…