identify influencers on Instagram 1000 words

How Best To Identify Influencers? A New Tool For Instagrammers: InfluencerDB Review

Unless you've been living in a cave, you will know that images and video are all the rage online. Brands are trying to carve out their space -- mostly still via their owned (and controlled) media. However, more often than not, brands are finding that the ideal Return on Investment (ROI) isn't following as quickly as they…

influencer marketing definition

Why Influencer Marketing Is Strategic for Your Brand

Influencer marketing is definitely becoming a more common topic among marketing teams. It's still early days, though, and many brands are struggling to find their way. Resistance at the senior management level is frequent, especially since the answer to the difficult ROI question is typically illusive. There are several strong reasons why influencer marketing is an appropriate addition to…

Rules of Engagement

Rules of Engagement – Classic Case of The Shoemaker Wearing Bad Shoes

I was invited to attend a press meeting to announce a repositioning of sorts of Relaxnews, run by Jerome and Pierre Doncieux, that was purchased by Publicis in July 2015. Relaxnews is setting itself out to be a press agency, including consultancy, production (of content) and technology. The new slogan is: "Relaxnews, your Editorializer." With Publicis CEO,…