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The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord

If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an organization around the customer is to consider the customer journey. Crafting the…

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Rod Banner – Agent of Change : What’s the Future of Marketing and Branding (MDE221)

Minter Dialogue with Rod Banner Internet pioneer, Rod Banner founded and built Banner Corp into the largest B2B agency in Europe before selling it to WPP. A man of great renown and influence in the UK, Rod is a fellow Tech London Advocate, agent of change at 3LA and an angel investor in a host of…

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Key 2017 Predictions – What Every CEO Should Be Looking For!

As ever, the new year ushers in an opportunity to consider what's going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and, probably, worse. I would like to separate the challenges into three buckets: New technology Marketing Management New…

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Uber Disruption – How To Benchmark Your Brand – Corporates Still Lagging Way Behind

Uber is Disruption. It's almost pure disruption, including in its ethical approach. But, one area of Uber disruption that might have gone below the radar is inside big business. One recent Uber driver gave me a smart insight into how Uber is disrupting ordinary businesses, too. It's much like services such as Dropbox, Google Hanghouts or Skype that ended up…