2017-predictions-purpose

Key 2017 Predictions – What Every CEO Should Be Looking For!

As ever, the new year ushers in an opportunity to consider what's going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and, probably, worse. I would like to separate the challenges into three buckets: New technology Marketing Management New…

uber disruption

Uber Disruption – How To Benchmark Your Brand – Corporates Still Lagging Way Behind

Uber is Disruption. It's almost pure disruption, including in its ethical approach. But, one area of Uber disruption that might have gone below the radar is inside big business. One recent Uber driver gave me a smart insight into how Uber is disrupting ordinary businesses, too. It's much like services such as Dropbox, Google Hanghouts or Skype that ended up…

identify influencers on Instagram 1000 words

How Best To Identify Influencers? A New Tool For Instagrammers: InfluencerDB Review

Unless you've been living in a cave, you will know that images and video are all the rage online. Brands are trying to carve out their space -- mostly still via their owned (and controlled) media. However, more often than not, brands are finding that the ideal Return on Investment (ROI) isn't following as quickly as they…