automated-marketing

The Dangers of Automated Marketing – Is It The Right Choice For You?

Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it's programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics Algorithms Artificial intelligence Predictive modeling Marketing Automation software (eg. InfusionSoft, HubSpot, Marketo, Pardot...) But how to make…

influencer-marketing-copy

How To Divorce An Influencer? Sunsetting Your Influencer Marketing Programme

Marketers everywhere are now getting on the Influencer Marketing (IM) bandwagon. However, many (most) brands are still stumbling along in the process, giving little attention, providing small budgets and handing it off to the intern or maybe an agency to manage. But, there are some brands that are getting more sophisticated with experience. Certainly, it also…

dave-parkinson-brave-heart

How To Add Some Bravery and Heart Into Your Brand with Dave Parkinson (MDE231)

Minter Dialogue with Dave Parkinson Dave Parkinson, the Geordie Geek, spent over 25 years at Nissan, having been head of social and digital. He recently created his own consulting partnership, Brave & Heart, that promises to be “the antidote to juggernaut consultancies.” In this interview, we look at some of the sterling lessons learned of driving…

john-fortson-rated

The Art of Storytelling With Purpose with John Fortson, Writer and Director of Rated (MDE230)

Minter Dialogue with John Fortson John Fortson is a filmmaker, living in LA, who produced, directed and starred in the much acclaimed short film, Rated. His film has been selected by over 30 film festivals and won 19 awards thus far (check out the trailer below). In this interview, we discuss the inspiration for Rated, the meaning…

bremont

The Building of a Beautiful British Luxury Brand – The Bremont Story

I attended a delightful breakfast session, at Hay Hill Mayfair hosted by LikeMinds' Drew Ellis, featuring Giles English, co-founder of the British luxury watch brand, Bremont. Started in 2002, the mission of the company is to bring back high-end watchmaking to Britain. In 1800, "half of the watches sold in the world were made in Britain." Then, little…

event-marketing-social-media-tips

How To Use Social Media For Event Marketing or How To Get People To An Event!

Having now produced around 50 events in four countries (US, Canada, France and England) to screen my new documentary film, The Last Ring Home, I took a step back to harvest some lessons learned in the realm of event marketing and wanted to share them with you. Underpinning this post is the desire/need to encourage more socialization…