Great presentation

Making a Great Presentation – 10 Things You Need To Do To Ensure A Great Speech at #SXSW

Having attended over 20 sessions at South By Southwest (SXSW) 2016, I got the chance to hear some wonderful storytelling and see some great presentations. However, as can be expected with such a volume of sessions, the quality was hit or miss. Some presenters had rock star slides, some used presentations as a [bad] crutch and others still chose not…

Branding and Brand

The Difference Between Branding And Brand Building – Listens From The Vault

In a conversation I had with Employer Brand maestro, Simon Barrow, we talked about the different between employer brand management and employer branding. Similarly, for brands as a whole, there is a radical rift between branding and brand building. The former is found in the actions and activities (including communication) that a brand undertakes in an…

brand content

Brand Content – Express Meaning

There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire "intelligent" consultants and agencies to craft clever advertising messages, write great blog posts and create enticing window displays. Marketers just love to get clever. But,…

digital tortoise

The Digital Tortoise or Hare? Is It Better To Be Fast or Consistent?

To the extent, these days, time is being counted in nano-seconds and everything is happening in real-time, there is an evermore acute merit to being "ahead of the curve." One can safely say that notion of being ahead of the curve has always been true. However, there has been a certain acceleration of time. As a result,…

marketing 5E's branding and brand

A Digital Silver Economy – The Silver Lining Of Digital For The Baby Boomers

For many years, I have been carrying a message about how marketing must evolve to include the 5E's. The new model looks like this:   But maybe I've been getting it wrong? I have been encouraging brands to focus on these 5E's, applying them throughout the organization, and especially through all of the different functions that must…