john-fortson-rated

The Art of Storytelling With Purpose with John Fortson, Writer and Director of Rated (MDE230)

Minter Dialogue with John Fortson John Fortson is a filmmaker, living in LA, who produced, directed and starred in the much acclaimed short film, Rated. His film has been selected by over 30 film festivals and won 19 awards thus far (check out the trailer below). In this interview, we discuss the inspiration for Rated, the meaning…

bremont

The Building of a Beautiful British Luxury Brand – The Bremont Story

I attended a delightful breakfast session, at Hay Hill Mayfair hosted by LikeMinds' Drew Ellis, featuring Giles English, co-founder of the British luxury watch brand, Bremont. Started in 2002, the mission of the company is to bring back high-end watchmaking to Britain. In 1800, "half of the watches sold in the world were made in Britain." Then, little…

event-marketing-social-media-tips

How To Use Social Media For Event Marketing or How To Get People To An Event!

Having now produced around 50 events in four countries (US, Canada, France and England) to screen my new documentary film, The Last Ring Home, I took a step back to harvest some lessons learned in the realm of event marketing and wanted to share them with you. Underpinning this post is the desire/need to encourage more socialization…

Creating Breakthrough Content – Roads & Kingdoms with Nathan Thornburgh (MDE227)

Minter Dialogue with Nathan Thornburgh Nathan Thornburgh is co-founder and CEO of Roads & Kingdoms, an independent media company, with a refreshingly strong voice, that recently brought in Anthony Bourdain as its first strategic investor. Before R&K, Nathan spent almost a decade working at TIME Magazine as foreign correspondent and editor. In this conversation, we…

brandaide Cheryl Hodgson

How to build and protect your brand with Cheryl Hodgson (MDE226)

Minter Dialogue with Cheryl Hodgson Cheryl Hodgson is General Counsel to companies in the music industry, digital media, and publishing, providing global brand strategy and trademark protection. Author and speaker, Cheryl is also founder of BrandAide, providing and curating advice from Experts on topics of global brand strategy and trademark protection, trademark litigation. In this…

The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord

If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an organization around the customer is to consider the customer journey. Crafting the…

rod-banner-make-a-difference

Rod Banner – Agent of Change : What’s the Future of Marketing and Branding (MDE221)

Minter Dialogue with Rod Banner Internet pioneer, Rod Banner founded and built Banner Corp into the largest B2B agency in Europe before selling it to WPP. A man of great renown and influence in the UK, Rod is a fellow Tech London Advocate, agent of change at 3LA and an angel investor in a host of…

2017-predictions-purpose

Key 2017 Predictions – What Every CEO Should Be Looking For!

As ever, the new year ushers in an opportunity to consider what's going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and, probably, worse. I would like to separate the challenges into three buckets: New technology Marketing Management New…