Social Search: Getting Personal Is Evermore Important For Brand Marketers

Social value embedded in Search Is it clear for you that social search is for real? As Google and Facebook face off against each other, Microsoft and Facebook are getting all the more "friendly."  As a result, Social Search is becoming evermore present and is giving Microsoft's Bing renewed life (not just like).  Bing has made…

MDE #11: François Pétavy, CEO Of Eyeka – Co-creation & crowdsourcing for brands

I had the chance to meet François Pétavy, a fellow INSEAD alum, who is CEO of Eyeka, a successful French start-up providing a co-creation and crowdsourcing platform for brands around the world.  Eyeka manages a community of over 140,000 creative consumers who participate and co-create with  brands on a wide array of briefs that focus…

Rachel Weiss Redken Interactive Digital Marketing – MDE10

Interactive Marketing at its best I got to know Rachel Weiss while working at L'Oreal. Specifically, Rachel began at L'Oréal in 2007 working on the digital strategy for PureOlogy and Redken USA ('professional' brands that sell through the hairdresser channel and is, thus B2B2C). At the beginning of this year, Rachel was promoted to run…