The land of Digital Marketing: Virtual Reality or Really Virtual

Straight Talk: The foggy parameters of Digital Marketers Certain people and organizations function better when all the lines and roles are clearly defined.  They hold dear the job description and want orderly reporting structures.  For these people, living in ambiguity, with unclear objectives in a constantly changing landscape feels like a nightmare. Waking up every…

How to avoid marketing blunders: Market research needs more SEARCH before looking for answers

Despite access to so much research, not all data is collectable At Newark airport, about 10 minutes before boarding recently, I was asked to fill in a written questionnaire.  The woman who recruited me was nice enough.  The ideal respondent had to speak French.  I fit the bill.  Only, the questionnaire was 8 PAGES LONG! …