Brand Marketing: What’s the engine for your Locomoso? 59 keywords!

 Words that go So-Lo-Mo must go Co ... As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing.  Being social is already a challenge.  Providing a mobile platform is forcing a shift in habits.  Creating a local programme means being super…

The land of Digital Marketing: Virtual Reality or Really Virtual

Straight Talk: The foggy parameters of Digital Marketers Certain people and organizations function better when all the lines and roles are clearly defined.  They hold dear the job description and want orderly reporting structures.  For these people, living in ambiguity, with unclear objectives in a constantly changing landscape feels like a nightmare. Waking up every…