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Perform Like A Champion – How Rugby Can Teach Us Some New Tech Tricks

Role Models Many are the companies that will hire a prior Olympic athlete or World Cup Champion to inspire the troops to greatness. Generally, it's about finding aspiration and role models. It's also hopefully about ingesting the "tricks" and "attitude" of these athletic titans. Of course, as with all change, it is generally hard to translate such…

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Key 2017 Predictions – What Every CEO Should Be Looking For!

As ever, the new year ushers in an opportunity to consider what's going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and, probably, worse. I would like to separate the challenges into three buckets: New technology Marketing Management New…

pokemon go

Insights and Secrets for Pokemon Go! Marketing Lessons for Business

By now, you've surely heard of the Pokemon Go (PG) craze, right? If you haven't, I suspect that means that (a) you've been on holidays in the boondocks, (b) you don't have kids or (c) perhaps you snub all things digital? In any event, twenty days into its launch, Pokemon Go is already legendary! It's now available…

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The New Eurostar e320 Train…. A Singular Example of Poor Design          

This winter, Eurostar finally started to roll out its new e320 train. Being a regular Eurostar passenger, I was very keen to experience the improvements. Notably, I was very excited to get wifi onboard...at last. According to their site, the design of the new Eurostar e320 train was created by Pininfarina, "the world-famous Italian design house that creates…

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SXSW 2016 – What You Missed From This Interactive – Film – Music Festival

If South By Southwest (SXSW) is an immersive experience that lasts 10 days, it can be very hard to come away with a concrete takeaway. You leave with your head literally spinning and a pocketful of business cards. Leading the "celebrities," there was President Obama, Michelle Obama, Iggy Pop and Willie Nelson, as well as…

JULIE LEGAULT AT AMINO LABS

Julie Legault Bringing BioTech To The Home with Amino One (MDE182)

Minter Dialogue Episode #182 This interview is with Julie Legault, a designer out of MIT Media Lab, who makes scientific and technological innovations approachable to the public. With a background in interactive art and wearable tech, Julie has created Amino One, which she refers to as a tamagotchi for synthetic biology. A tamagotchi is a…