pokemon go

Insights and Secrets for Pokemon Go! Marketing Lessons for Business

By now, you've surely heard of the Pokemon Go (PG) craze, right? If you haven't, I suspect that means that (a) you've been on holidays in the boondocks, (b) you don't have kids or (c) perhaps you snub all things digital? In any event, twenty days into its launch, Pokemon Go is already legendary! It's now available…

Eurostar e320 Siemens_Velaro_e320

The New Eurostar e320 Train…. A Singular Example of Poor Design          

This winter, Eurostar finally started to roll out its new e320 train. Being a regular Eurostar passenger, I was very keen to experience the improvements. Notably, I was very excited to get wifi onboard...at last. According to their site, the design of the new Eurostar e320 train was created by Pininfarina, "the world-famous Italian design house that creates…

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SXSW 2016 – What You Missed From This Interactive – Film – Music Festival

If South By Southwest (SXSW) is an immersive experience that lasts 10 days, it can be very hard to come away with a concrete takeaway. You leave with your head literally spinning and a pocketful of business cards. Leading the "celebrities," there was President Obama, Michelle Obama, Iggy Pop and Willie Nelson, as well as…

JULIE LEGAULT AT AMINO LABS

Julie Legault Bringing BioTech To The Home with Amino One (MDE182)

Minter Dialogue Episode #182 This interview is with Julie Legault, a designer out of MIT Media Lab, who makes scientific and technological innovations approachable to the public. With a background in interactive art and wearable tech, Julie has created Amino One, which she refers to as a tamagotchi for synthetic biology. A tamagotchi is a…

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Fourex – Self-Service Forex, A Convenient Fintech Startup

I love to travel. Don't you? Well, that is, if one makes abstraction of the headaches of getting the tickets and visas, getting through the security checkpoints and managing on-board rage and the occasional delay. On another note (so to speak), there is pleasure of discovering new cultures and currencies. Do you remember when you…

digital-transformation_blog_post

Digital Mindset – Leading the Digital Transformation Takes Infrastructure & Mindset

Which countries are leading the digital transformation? Where is the "digital mindset" most well established? Which countries (and the companies headquartered within) are leading the charge toward a more digitally switched-on business? I get asked these questions quite a lot. The truth is that it depends, although one would be hard pressed not to talk…