Social Media Conversion – Why converting from one platform to another will become a major headache

In my former life at L'Oreal, in the professional products division (selling professional products to hairdressers), we used to spend a lot of time trying to convert a hairdressing salon from one hair color range to another.  When a color was well entrenched in the salon, all the stylists were confident with their formulae and…

Interview with Joe Salesky, founder of Freemonee, winner at the #Netexplo 2012 Forum

I attended Netexplo* 2012, held at the UNESCO headquarters in Paris March 15-16.  During the two days, ten new tech projects around the world were awarded a Netexplo prize.  I was lucky enough to grab a few of the award winners -- including Joe Salesky, Chief Strategy Officer and co-founder of Freemonee -- for a podcast interview.…

Interview with Tracy Weber, Pulitzer Prize winner, ProPublica Award winner at Netexplo

At the Netexplo Forum* 2012 (March 15-16), held at the magnificent UNESCO headquarters, in Paris, ten new tech initiatives were recognized with a Netexplo Award.  One of the ten award winners was ProPublica - Dollars for Docs, "investigative journalism in the public interest."  Tracy Weber and Charles Ornstein (pictured below) were on both on hand to receive the…