How HR At Jaguar Land Rover Helps Drive Innovation With Matt Anderson (MDE173)

Minter Dialogue Episode #173 This interview is with Matt Anderson, HR strategy manager at Jaguar Land Rover. After speaking at the HR Tech World 2015 conference, I caught up with Matt to discuss how Jaguar Land Rover approaches innovation from an HR perspective, the impact of disruption, challenges of recruitment for luxury automotive and how…

How To Drive High-Performance Leadership With Heidi Spirgi From The Marcus Buckingham Co. (MDE172)

Minter Dialogue Episode #172 This interview is with Heidi Spirgi, head of product and services at The Marcus Buckingham Company, providing research, tools and coaching for high performance leadership. In this discussion, we look at the role of leadership in driving change, the new role for Human Resources, establishing accountability, measuring performance, the idiosyncratic rater…

Global Digital Marketing Strategy At ghd Hair – With Caroline Rolfe (MDE171)

Minter Dialogue Episode #171 This interview is with Caroline Rolfe, Global Director of Digital at ghd, providing premium hair styling tools — most notably hair straighteners — for hairdressers and consumers. Caroline has driven a very progressive digital strategy for ghd and in this interview shares with us some of the key components of ghd’s…

Driving Online Recruitment – How To Improve Your HR’s Online Efficiency with Jonny Campbell @SocialTalent (MDE170)

Minter Dialogue Episode #170 This interview is with Jonny Campbell, founder and CEO of Social Talent, a fast-growing agency based in Dublin that provides specialised training for HR personnel to improve their online recruitment efforts. Jonny was the masterful emcee of the HR Tech World conference in Paris (hence the selfie with Sir Richard, right).…

Driving traffic and editorial content with data, with Leon Ho, Founder of Lifehack (MDE168)

Minter Dialogue Episode #168 This interview is with Leon Ho, the founder of LifeHack.org, a site whose purpose is to share beneficial tips for life to its over 20 million monthly visitors. In this podcast, we discuss Lifehack’s business, its community, and get into the weeds about how Lifehack drives its content strategy and traffic. We…

Using digital to drive a luxury haute horlogerie brand, Alexandre Meerson (MDE167)

Minter Dialogue Episode This interview is with Alexandre Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, and is also Creative Director, founder and President of the eponymous haute horlogerie brand, Alexandre Meerson. In this conversation, we talk about the creation of this luxury brand and explore and unpack…

Digital Marketing at a Luxury Brand – With De Grisogono’s Violetta Gruosi, Social Media Manager (MDE166)

Minter Dialogue Episode #166 This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has taken, as a luxury brand, in using digital marketing, social media and influencer marketing to…

Digital Presence Management – A New Service For Driving Your Retail with Jeff Rohrs, CMO Yext (MDE165)

Minter Dialogue Episode #165 This interview is with Jeff Rohrs, CMO of Yext, the leader in Digital Presence Management (DPM). It’s an extremely interesting space for any business with a physical presence, linking the store with the internet and smartphone. In this interview, Jeff tells us about Yext and the opportunities for business to enhance…

Ad and Marketing Effectiveness via Del Levin at Nielsen (MDE164)

Minter Dialogue Episode #164 This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is in a unique position to look at the colliding worlds of off and online advertising…