Digital Marketing at a Luxury Brand – With De Grisogono’s Violetta Gruosi, Social Media Manager (MDE166)

Minter Dialogue Episode #166 This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has taken, as a luxury brand, in using digital marketing, social media and influencer marketing to…

Digital Presence Management – A New Service For Driving Your Retail with Jeff Rohrs, CMO Yext (MDE165)

Minter Dialogue Episode #165 This interview is with Jeff Rohrs, CMO of Yext, the leader in Digital Presence Management (DPM). It’s an extremely interesting space for any business with a physical presence, linking the store with the internet and smartphone. In this interview, Jeff tells us about Yext and the opportunities for business to enhance…

Ad and Marketing Effectiveness via Del Levin at Nielsen (MDE164)

Minter Dialogue Episode #164 This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is in a unique position to look at the colliding worlds of off and online advertising…

Stand Out in a Crowd. Dorie Clark Talks About How To Develop Your Expertise (MDE163)

Minter Dialogue Episode #163 This interview is with Dorie Clark, marketing strategy consultant, professional speaker, and frequent contributor to a number of big titles, including the Harvard Business Review, TIME and the World Economic Forum blog. Dorie is also author of two books, the last of which, Stand Out, How to Find Your Breakthrough Idea…

Mark Schaefer on Online Branding, Building Trust and the Privacy Battleground (MDE162)

Minter Dialogue Episode #162 This interview is with Mark Schaefer, the globally recognized author, educator and speaker on marketing strategy. Author of 5 best-selling marketing books, including the Tao of Twitter, Return on Influence and, this year, Content Code, Mark also co-hosts with Tom Webster a fabulous and unmissable podcast, The Marketing Companion. In this…

Sigfox – Connecting The Real World To The Internet With Thomas Nicholls And Marion Moreau (MDE161)

Minter Dialogue Episode #161 This interview is with a dynamic duo from Sigfox, a big success story out of France, with Thomas Nicholls, EVP of Communications, and Marion Moreau, in charge of Corporate Branding. If you are at all curious about the Internet of Things, Sigfox is on a path to be one of the…

Improving the Customer Experience with Adrian Swinscoe (MDE160)

Minter Dialogue Episode #160 This interview is with Adrian Swinscoe, a consultant, speaker and author of Rare Business, which also happens to be the name of the consultancy he runs. Adrian has a long track record working with small and big companies on improving their customer experience. Adrian writes for Forbes and hosts a podcast…

Delphine Mousseau – Talking eCommerce Localization For Zalando (MDE159)

This interview is with Delphine Mousseau, VP Markets at the fashion online retailer, Zalando. Delphine, who was on this podcast show back in 2012, is dealing with the complications and localization in 15 European countries. Zalando is a standout German success story, having turned profitable last year on sales over 2 billion euros. In this…

Using Data To Drive The Editorial Calendar At Mashable With Haile Owusu (MDE158)

Minter Dialogue Episode #158 This interview is with Haile Owusu, Chief Data Scientist at Mashable. I met Haile after he gave a keynote at GEN2015 and wanted to dive into how data is being used at Mashable to drive the editorial agenda. In this interview, Haile and I discuss the way that Mashable approaches data,…