Mark Schaefer on Online Branding, Building Trust and the Privacy Battleground (MDE162)

Minter Dialogue Episode #162 This interview is with Mark Schaefer, the globally recognized author, educator and speaker on marketing strategy. Author of 5 best-selling marketing books, including the Tao of Twitter, Return on Influence and, this year, Content Code, Mark also co-hosts with Tom Webster a fabulous and unmissable podcast, The Marketing Companion. In this…

Sigfox – Connecting The Real World To The Internet With Thomas Nicholls And Marion Moreau (MDE161)

Minter Dialogue Episode #161 This interview is with a dynamic duo from Sigfox, a big success story out of France, with Thomas Nicholls, EVP of Communications, and Marion Moreau, in charge of Corporate Branding. If you are at all curious about the Internet of Things, Sigfox is on a path to be one of the…

Improving the Customer Experience with Adrian Swinscoe (MDE160)

Minter Dialogue Episode #160 This interview is with Adrian Swinscoe, a consultant, speaker and author of Rare Business, which also happens to be the name of the consultancy he runs. Adrian has a long track record working with small and big companies on improving their customer experience. Adrian writes for Forbes and hosts a podcast…

Delphine Mousseau – Talking eCommerce Localization For Zalando (MDE159)

This interview is with Delphine Mousseau, VP Markets at the fashion online retailer, Zalando. Delphine, who was on this podcast show back in 2012, is dealing with the complications and localization in 15 European countries. Zalando is a standout German success story, having turned profitable last year on sales over 2 billion euros. In this…

Using Data To Drive The Editorial Calendar At Mashable With Haile Owusu (MDE158)

Minter Dialogue Episode #158 This interview is with Haile Owusu, Chief Data Scientist at Mashable. I met Haile after he gave a keynote at GEN2015 and wanted to dive into how data is being used at Mashable to drive the editorial agenda. In this interview, Haile and I discuss the way that Mashable approaches data,…

Online Marketing Tips and Tricks From Keren Lerner, CEO of Top Left Design (MDE156)

Minter Dialogue Episode #156 This interview is with Keren Lerner, CEO of Top Left Design, a design agency based out of Soho, London. With her deep background in design, Keren brings a refreshing view to online marketing. In this interview, we talk about design thinking, what makes for great user interface and a beautiful design…

Robert Hernandez (USC Annenberg) and the state of journalism (MDE155)

Minter Dialogue Episode #155 This interview is with Robert Hernandez, Associate Professor of Professional Practice at USC Annenberg School for Communication. In this conversation, Robert and I discuss the state of journalism, how students of journalism are getting prepared for the new world of journalism, the relative importance of personal branding and the opportunities that…

Andrew Grill – Getting the social mindset to drive your business (MDE154)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest (my first podcast with Andrew here) on the show and keynote speaker of worldwide renown, Andrew and I discuss digital literacy of leaders and executives, the use of social media for customer service, the best…

Tracey Follows – understanding future trends for long-term strategic planning (MDE153)

Minter Dialogue Episode #153 — This interview is with Tracey Follows, a professional futurist, specialising in brand, communications and media futures, running the Any Day Now agency. She has worked with Google, Telefonica and a host of tech start-ups, and is the regular FUTURES columnist for Marketing Magazine as well as being on the WIRED…