Safe Search And Private Browsing – 15 Services For Your Internet Privacy

It is clear that the vast majority of people are using the Internet and their digital tools and devices without really knowing the full consequences. In a piece I wrote over the Summer entitled Internet Privacy, I categorized the different profiles with regard to their internet usage and concerns about privacy (see below).  Whichever profile…

Using Data To Drive The Editorial Calendar At Mashable With Haile Owusu (MDE158)

Minter Dialogue Episode #158 This interview is with Haile Owusu, Chief Data Scientist at Mashable. I met Haile after he gave a keynote at GEN2015 and wanted to dive into how data is being used at Mashable to drive the editorial agenda. In this interview, Haile and I discuss the way that Mashable approaches data,…

Online Marketing Tips and Tricks From Keren Lerner, CEO of Top Left Design (MDE156)

Minter Dialogue Episode #156 This interview is with Keren Lerner, CEO of Top Left Design, a design agency based out of Soho, London. With her deep background in design, Keren brings a refreshing view to online marketing. In this interview, we talk about design thinking, what makes for great user interface and a beautiful design…

Robert Hernandez (USC Annenberg) and the state of journalism (MDE155)

Minter Dialogue Episode #155 This interview is with Robert Hernandez, Associate Professor of Professional Practice at USC Annenberg School for Communication. In this conversation, Robert and I discuss the state of journalism, how students of journalism are getting prepared for the new world of journalism, the relative importance of personal branding and the opportunities that…

Andrew Grill – Getting the social mindset to drive your business (MDE154)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest (my first podcast with Andrew here) on the show and keynote speaker of worldwide renown, Andrew and I discuss digital literacy of leaders and executives, the use of social media for customer service, the best…

Influence marketing – Online influencers of brands revealed… What should brands be doing with their influencers?

Influence marketing remains a field still a little fuzzy for many leaders, but it continues to grow. As yet, it is a 'young' concept in that there is no standard for or even common understanding of influence. There are a number of tools -- more or less specialized -- that  are being used to help digital…

Should I migrate my domain name? The pros and cons of URL migration on Wordpress

Have you ever considered changing the URL domain name of an existing site? In other words, keeping all the content (and structure) the same, you want the root name of the site to be different. At the end of last year, I decided to switch my website domain name from Themyndset.com to Myndset.com, which I had purchased…

Social media strategy for financial services with Joyce Sullivan (MDE141)

Minter Dialogue Episode #141 — Joyce Sullivan is the founder and CEO of SocMediaFin, Inc., a social media consultancy that provides leadership training for financial services, regulated industries, non-profit organizations, and specialty firms. Her firm provides social media strategy and policy development, social media program development and management, as well as training and talent development…

Using social media in Corporate Communications – Frances Reimers explains her vision on corporate visibility

Minter Dialogue Episode #140 This interview is with Frances Reimers, head of Corporate Visibility at PCI Communications, an integrated marketing agency based in Washington. In this conversation, we talk about the challenges of driving corporate communications in this uber-crowded connected world, how to establish trust, the personal role of the C-suite and the CEO, and…