If you want to get social, start with email and the telephone

As the ever rising number of companies ramp up their efforts in the digital media space, there are, in my opinion, three very important parts of the social “program” that need to be checked before embarking:

(1) to what extent do members of head office meet and discuss with clients in the field?
(2) what is the experience when calling the company on the telephone?
(3) what is the experience when sending an email to a company representative?

Mitch Joel – President of Twist Image Digital Marketing Agency

An interview with Mitch Joel Mitch Joel is one of the most respected people in the digital media space in the world.  He is President of Twist Image Digital Marketing & Communication, aka "Media Hacker".  With a direct pick up from his bio, this sentence says it all:  "When Google wanted to explain online marketing…

Gravity interview via Robert Scoble – Interesting Networking!

You might enjoy this interview from Robert Scoble of Amit Kapor, former COO of MySpace and now CEO of Gravity who has launched a free service, Twinterest, that looks at open public social data. In a case of ME-centered ME-dia, Twinterest allows you to review and graphically represent your own interests and find friends with comparable interests and needs. Down the road, new applications are due which will likely help filter (and curate) your information.

The return of the Blog: My favorite bloggers on digital media marketing

One of the key skills for tomorrow, at least in the business space, will be the ability to curate (i.e. filter and organize) the information. This means, in fact, knowing how to identify the good sources (find them), then to organize how you read, digest and absorb the inflow. From inbox management to knowledge sharing, information curation is one of the biggest challenges for managers today. The new Facebook messages service might also help in this regard. Herewith a curated choice of blogs to get started with…

Social Media Management Service : Taptivate Friends

When you manage your own social media campaigns, you constantly have to monitor each individual interface, such as the new tweets in one or more of your Twitter accounts, the comments and “likes” in one or more of the Facebook pages, and the connection request and conversations in groups on LinkedIn, to mention just a few. Now, a new service is on the horizon that could bring that to the mobile (iphone and ipad, initially) in a “one-stop fits all” type of service. This new breed of software is called SMMS (Social Media Management Software ), and this particular new service comes from Taptivate.

How to know when a comment is posted on a Facebook fan page?

Having spoken to a number of ‘players’ in the digital space, I was very disappointed to hear that there was no way to stay up-to-date easily on who’s talking on your Facebook fan page(s). However, thanks to my handy Google search, GOOD NEWS! It turn out that the service DOES exist. Enter NutshellMail. Nutshellmail will push you via a customized mail, all in a nutshell the latest activities on a number of your different social media networks.

Are we there yet? Companies ‘saying’ they are web 2.0 need to show it

Companies that tout that they are “2.0” or are ‘working hard’ to become enterprise 2.0 should beware. It is painfully obvious from the outside which companies have truly espoused the Internet 2.0 mentality. Furthermore, for the younger employees, saying you are there when you are clearly not is, at best, disheartening. At worst, it will keep the better talent away.

Tweet Tweet : The pulse of the game. You pheel the Phillies!

Reading up on the Philadelphia Phillies series against the SF Giants, I came across the Major League Baseball’s “twitter meter,” an absolutely stunning way to follow the game (via the twitter stream) and to encourage audience participation. The Phillies won on the field and the fans won in the tweeternometer. There are a number of take-aways for business…

Google Social Search Results still in Beta – The quality of your network counts

If you haven’t seen social search in action, you might want to check this out. Perhaps, you are like most of us who only look at the first 3 results at the top of the Google search results. However, if you scroll down (and are logged in to your Google account), you may find a result that emanates directly from your social network. Proof that the strength and quality of your network online will pay off! Check out this example.