Minter Dialogue Episode #139 —
This interview is with Mikko Eerola, CMO of Idean, a global design firm that works with the world’s leading companies, helping them to create long-lasting relationships with their customers, through enchanting and elegant experiences. Clients include IBM, Volkswagen, Samsung, John Deere and Sony. With over 150 people, Idean has built a strong reputation across Europe, Asia and North America. In this interview, we discuss the challenges of implementing digital transformation, particularly for businesses with retail that involves the sale of digital devices and tools.
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.
BTW: If you are using Stitcher, my podcast is now available here.