Decoding the Business Trends for 2016 – Bits, Bytes and Bozos

Every two years I like to put out my predictions of business trends -- with a heavy marketing bias -- for the upcoming year. Reviewing those I made for 2012 and 2014 and now looking at the predictions for 2016, there are some new and exciting factors and technologies that are now coming materially into the foreground. As some…

What’s the Amazon brand? Where’s the Essence? And how can Jeff Bezos be replaced?

Having read the compelling biography on Jeff Bezos, 'The Everything Store: Jeff Bezos and the Age of Amazon" by Brad Stone, I came away believing that Amazon is a long-term short and the main reason pertains to the Amazon Brand. I must qualify that it would be a very long long-term short. In the meantime, Amazon is…