Branding and Brand

The Difference Between Branding And Brand Building – Listens From The Vault

In a conversation I had with Employer Brand maestro, Simon Barrow, we talked about the different between employer brand management and employer branding. Similarly, for brands as a whole, there is a radical rift between branding and brand building. The former is found in the actions and activities (including communication) that a brand undertakes in an…

meaningfulness starmania Blues of Businessman

Money and Meaningfulness – Are They Compatible?

These are interesting days, any way you cut it. Whether it's the latest new tech innovations, magnificent astronomical discoveries, an ever-present terrorist threat, looming election fever in multiple countries or the fear of a financial bubble bursting, everywhere one looks it seems there is excitement and engagement pitted against uncertainty and fear. For today's graduates with career aspirations and life ambitions,…

What is the right leadership mindset for winning organizations today? The checklist!

In this era of fundamental transformation, it has never been more difficult to find the right leadership mindset.  As I travel around the world and work in different organizations, I see women and men trying to get to grips with the trifecta of problems: no time no resources no luck Ok, maybe that's a little…

The Art of Conversation by @yendial – How does it differ from a discussion, chat or dialogue?

Guest post by Yendi Dial Recently, on my favorite TV channel in France, ARTe, I came across a programme named ”Philosophie” on the Art of Conversation.  Isn’t it so French l’art de la conversation? The French love to talk, discuss, debate, converse about all subjects. Just watch the number of TV programmes and websites inviting…