Andrew Grill – Getting the social mindset to drive your business (MDE154)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest (my first podcast with Andrew here) on the show and keynote speaker of worldwide renown, Andrew and I discuss digital literacy of leaders and executives, the use of social media for customer service, the best…

Brand Authenticity And The Value Of Celebrity Endorsement

What's your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand?  If your brand has (or more likely wants to "achieve") authenticity, is it a good idea to hire a celebrity?  The answer to these questions, in my mind, is likely…

Interview with Andrew Grill, CEO of Kred, measuring your influence with transparency

Minter Dialogue #35 This interview is with Andrew Grill, CEO of KRED, for real-time transparent community-based influence measurement. Measuring online influence is a hot field and one that typically galvanizes conversation.  I met Andrew at the LikeMinds conferences for Social Media Week 2012. We recorded this interview on the fly.  As you will hear, Andrew…