Orange Retail Experience 6

Apples & Oranges – Different Mindsets In The Retail Experience

I am not here to write yet another apologia about the state of the telecommunications market. Nor am I going to write another blog post praising Apple's retail stores. I wanted to point out some of the treacherous pitfalls that organizations fall into when trying to upgrade their retail experience. I have been a long-time customer…

Black Friday Sales – 8 Urgent Lessons For Brands and Retailers

Black Friday and Cyber Monday 2015 have come and gone. If they are cited as two distinct days, de facto, they have almost merged to become at least a long weekend, if not a week-long bonanza. Presumably each brand who participated will now be going over the results with a fine tooth comb. All those with heavy online selling are…

Significance 1-2-3 — Evaluating meaningfulness and the true significance of your enterprise

"Oh yes, that's super important," this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their customers and employees, there is an inevitable need to establish significance or meaning in what…

Talking creative agencies and digital transformation with Tim @Sparkey at Congregation Partners (MDE133)

Minter Dialogue Episode #133 — This interview is with Tim Sparke, partner at Congregation Partners, helping brands and agencies with their communications. In this podcast, we discuss the challenges that advertising agencies face in this digital world, how companies need to evolve to enhance their digital know-how, accepting a test&learn culture, branding, new creative processes…

Glass doors, floors and walls: Corporate cyber security and the evermore porous nature of company secrets

Corporate cyber security, as an industry, is about to hit the big payload. Corporate IT teams around the world are already in overdrive, pushed by a near-panicked CEO, calling around to figure out the right systems and solutions. Consultancies who have positioned themselves in this space are going to have a bonanza helping companies to configure…

3 keys to create a great user experience

From a user’s perspective, few are the sites or apps that provide a truly exceptional user experience. There are many reasons for this. Why is the user experience so poor? Trying to please all people The underlying architecture is out-dated The navigation is confusing The images are too heavy and the site doesn’t load quickly…

Customer Centricity – 4 keys to putting the core customer in the center

As brands and organizations try to come to grips with the "omnichannel" customer and make customer centricity a reality, it is evident that there is no clear-cut solution or single path to success. The complications are legion, especially when the organization does not have a genuine culture of being customer-focused. It's one thing for a company…