Getting Digital Transformation Through Your Organisation with Tiffany St James (MDE236)

Minter Dialogue with Tiffany St James Tiffany St James, digital transformation strategist and international speaker. Tiffany is the former Head of Public Participation for the UK Government and an Executive Director of the British Interactive Media Association. In this podcast, we discuss the best ways to accelerate digital transformation, how to create intrapreneurs and fulfilling impact…

automated-marketing

The Dangers of Automated Marketing – Is It The Right Choice For You?

Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it's programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics Algorithms Artificial intelligence Predictive modeling Marketing Automation software (eg. InfusionSoft, HubSpot, Marketo, Pardot...) But how to make…

rugby champion try

Perform Like A Champion – How Rugby Can Teach Us Some New Tech Tricks

Role Models Many are the companies that will hire a prior Olympic athlete or World Cup Champion to inspire the troops to greatness. Generally, it's about finding aspiration and role models. It's also hopefully about ingesting the "tricks" and "attitude" of these athletic titans. Of course, as with all change, it is generally hard to translate such…

Data Journalism Awards

The Big Data Play in Journalism is Data Journalism

Having attended the Global Editors Network Summit 2016 in Vienna and hosted the 2016 Data Journalism Awards (DJA), I was impressed by how much data journalism is evolving. In this year's DJA competition, there were 471 entries coming from over 50 countries for 12 prizes. Submissions came almost equally from small and large newsrooms; and, most interestingly,…

Ad and Marketing Effectiveness via Del Levin at Nielsen (MDE164)

Minter Dialogue Episode #164 This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is in a unique position to look at the colliding worlds of off and online advertising…

Using Data To Drive The Editorial Calendar At Mashable With Haile Owusu (MDE158)

Minter Dialogue Episode #158 This interview is with Haile Owusu, Chief Data Scientist at Mashable. I met Haile after he gave a keynote at GEN2015 and wanted to dive into how data is being used at Mashable to drive the editorial agenda. In this interview, Haile and I discuss the way that Mashable approaches data,…

Andrew Grill – Getting the social mindset to drive your business (MDE154)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest (my first podcast with Andrew here) on the show and keynote speaker of worldwide renown, Andrew and I discuss digital literacy of leaders and executives, the use of social media for customer service, the best…

The future of journalism – interview with Bertrand Pecquerie, CEO of the Global Editors Network

Minter Dialogue Episode #138 This interview is with Bertrand Pecquerie, CEO and founder of the Global Editors Network, a non-profit association that brings together editors-in-chief and senior news executives from all platforms (print, digital, mobile or broadcast) around the common goal of defining the future of journalism. In this discussion, we discuss how media companies…

Luxury digital marketing – Interview with Steve Grout, CEO of Tangent Snowball

Minter Dialogue Episode #120 This interview is with Steve Grout, CEO of Tangent Snowball, a digital agency based in the UK with some 115 employees, and specialized in connecting data, technology and creativity with strategy. In this interview, Steve and I discuss a wide range of topics around digital marketing for brands, with a particular…