Mde45: Interview With @odile_roujol, Svp Brand And Communications At Orange France

Minter Dialogue #45 This interview is with Odile Roujol, a friend and ex-colleague from my days at L'Oreal and now SVP, in charge of Brand and Communications for the French telco giant, Orange. Being the delivery mechanism across all our screens, it's a fascinating world, making Orange far upstream compared to most brands. Orange France…

Social Media and the Women’s Forum – The relevance of social media at events

I was recently asked by the Women's Forum to write about the relevance of using social media for their Forum event.  Certainly, events and social media are a terrific match.  And, for an event that is, by definition, women-centric, social media has even more sense. For brands, I believe that events are an extremely important…

Really Virtual or Virtually Real? A social media experiment

A SOCIAL MEDIA EXPERIMENT   I am on a mission.  I have launched a social media experiment (over on Minter Dialogue Blog) regarding the 100th anniversary of the birth of my grandfather, Lt Cdr N Minter Dial, after whom I was named.  I spent the better part of eight years researching the life of my grandfather…

3 new rules: blended, blended & blended

If location, location, location is still the mantra for real estate, there is one word that seems to define our existence in the new business world, and, specifically, the world of marketeers.  That word is BLENDED.  What does blended mean? Blended, in this case, is a mixture between the "real" (or face to face) and…