Mark Waugh Brand Content

Brand Content – How to make and distribute great brand content with Mark Waugh, MD at Newcast (MDE199)

Minter Dialogue with Mark Waugh This interview is with Mark Waugh, Managing Director Worldwide of Newcast ZenithOptimedia, part of the Publicis Group. Newcast is a specialist agency for branded content and engagement, developing and executing 'non-traditional' communication projects for a host of major clients. In this conversation, we discuss the challenges of defining and implementing…

brand content

Brand Content – Express Meaning

There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire "intelligent" consultants and agencies to craft clever advertising messages, write great blog posts and create enticing window displays. Marketers just love to get clever. But,…

Digital Transformation – A question of mindset more than a technology

How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: it depends. There is no one answer for every brand. Every year, as companies go…