Trust me not marketing. Why some brands continue to lose the plot

Some brands are brought up on a particular style of communication. Type face, Pantone color, size and brand position are all highly regulated across a specific set of formats. Inked in so-called brand charters, these brands insist on a rigidly defined set of guidelines. For some brands, meanwhile, the effect of the multiple digital channels has put the head…

Jeremy Goldman on eCommerce, Digital Marketing and Branding (MDE80)

Minter Dialogue Episode #80 This interview, recorded on October 23, 2013, is with Jeremy Goldman, aka @Jeremarketer, who has started his own agency, Firebrand Group, based in Manhattan. Sharing a passion for branding and digital, and having both passed through L'Oreal's hallowed halls, we caught up with each other and discussed eCommerce and social media…

Brand Authenticity And The Value Of Celebrity Endorsement

What's your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand?  If your brand has (or more likely wants to "achieve") authenticity, is it a good idea to hire a celebrity?  The answer to these questions, in my mind, is likely…

How to identify influencers on social media?

If you want to get your message out, there is nothing like good word of mouth.  But, when the recommendation is out of the mouth of an influencer, that's word of mouth on steroids.  {Click to Tweet!}  So how, as a brand marketer, can you appropriately and efficiently identify influencers? Figuring out influencers The route…

Facebook Search, Settings And Privacy For Digital Marketing – What You Personally Need To Know

From a brand perspective and for digital marketing executives, the way things are going at Facebook is becoming increasingly clear: brand marketers are going to have to pay more to get more [exposure] on Facebook. You are the media From the "user" perspective (aka you-ser because don't forget 'you are the media'), the privacy settings…