Branding Gets Personal – Why We All Need To Get More Personal

In 2010, I wrote for the first time about what it means when Branding Gets Personal. Some companies and cultures prefer to keep what is personal at home and to keep everything at all professional and all business. Evermore, however, I believe that brands need to find ways to bridge the professional and personal Rubicon. Yes,…

4 reasons why marketing gets personalized, branding gets personal

If there is one trend that seems to stand out above the rest this year, it is the real opportunity, if not the urgent need, to personalize marketing efforts. There are four incredibly potent reasons for this: It's what your Customer wants. The socially connected -- wizened if not hardened -- and inundated customer wants it. Your customer…

Why Branding Gets Personal – And How To Mix Personal With Professional

As much as some cultures and companies try to refrain from mixing personal and professional, reality is that these two spheres are inevitably intertwined. For this reason alone, I keep emphasizing the mantra: branding gets personal. And I believe that the sooner corporate boardrooms come to grips with this -- especially from an HR, IT and branding…

BYOD – 3 reasons why management needs to get with the program

In the ongoing evolution at the workplace, nothing makes the challenge of digital transformation more urgent and tangible than the question of access to the internet and the use of personal devices, characterized by the term BYOD (bring your own device). It is possibly the most sensitive issue for younger employees and potential recruits. In…

Finding Your North – Branding In A Confused World

In this chaotic world, we are besieged by information and multi-channel communications. Every day there is a new digital device, platform or social network being created.  And, there could be a crisis lurking behind any corporate communication, commercial launch, customer comment, much less complaint.  As a result, business leaders and brands can easily be led…

Putting The Are Back Into Brand – Why It’s Important That Branding Gets Personal

Some industries -- such as fashion, food, magazine -- seem to have a wildly plethoric spread of brands.  So many brands, so little distinction or personality.  In this post, I want to push further why it's important that any marketing branding strategy gets personal. For many consumers, they are left to ask the question: what is to…

How To Get Real Twitter Followers – The Musician’s Lesson! cc @Davidrsmyth

Music to Twitter's ears The Evening Standard (London) published an article by David Smyth on "How to be a Twitter hitter."  Without evoking the poetic license of a Pied Piper, the article provides the golden rules for how a pop star should build his or her Twitter following.  Bouncing off the Golden Rules according to…