Authenticity mindset

Can Any Brand Be Authentic? How Does A Company Culture Become Authentic?

Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand's authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice) have tarnished and untrustworthy reputations. The Internet has enabled a greater…

Giles English Bremont

How Bremont Was Built Into An Iconic Luxury British Watchmaker with Giles English (MDE235)

Minter Dialogue with Giles English Giles English is co-founder of the leading luxury British watchmaker, Bremont. With a mission to bring back luxury watchmaking to Britain and a desire to follow his passion, Giles and his brother Nick founded Bremont in 2002. In this chat, Giles shares with us his strategic approach, the way he has…

dave-parkinson-brave-heart

How To Add Some Bravery and Heart Into Your Brand with Dave Parkinson (MDE231)

Minter Dialogue with Dave Parkinson Dave Parkinson, the Geordie Geek, spent over 25 years at Nissan, having been head of social and digital. He recently created his own consulting partnership, Brave & Heart, that promises to be “the antidote to juggernaut consultancies.” In this interview, we look at some of the sterling lessons learned of driving…

rod-banner-make-a-difference

Rod Banner – Agent of Change : What’s the Future of Marketing and Branding (MDE221)

Minter Dialogue with Rod Banner Internet pioneer, Rod Banner founded and built Banner Corp into the largest B2B agency in Europe before selling it to WPP. A man of great renown and influence in the UK, Rod is a fellow Tech London Advocate, agent of change at 3LA and an angel investor in a host of…

Under the hood with Marketing Over Coffee podcast host John J Wall

Minter Dialogue with John J Wall This interview is with John J. Wall, co-host of the marvellous Marketing Over Coffee podcast with Christopher S. Penn. He’s also VP of Marketing at EventHero, a real-time event management platform. In this podcast, we chat about John’s journey in podcasting, the trends in podcasting, where are the opportunities for…

Simon Burridge playzoola-logo-

The New World of Branding with a Titan of the Agency World, Simon Burridge, CEO of Playzoola (MDE206)

Minter Dialogue with Simon Burridge This interview is with Simon Burridge, former CEO of Virgin Games, once the right hand man to Sir Richard Branson, and with a meaty history in agencies, notably at JWT. Simon is now CEO of Playzoola, a very new kind of gaming offer that is about to be launched. Find…

MI+Margaret+Molloy Influencer

Building Brands With Simplicity and Surprise with Margaret Molloy, CMO at Siegel+Gale (MDE196)

Minter Dialogue with Margaret Molloy This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the Omnicom Group. Margaret is a regular on lists of the most influential and most savvy marketing pros, including the top 5 most influential CMOs on Social Media…

Branding and Brand

The Difference Between Branding And Brand Building – Listens From The Vault

In a conversation I had with Employer Brand maestro, Simon Barrow, we talked about the different between employer brand management and employer branding. Similarly, for brands as a whole, there is a radical rift between branding and brand building. The former is found in the actions and activities (including communication) that a brand undertakes in an…