trust mass media

Do You Trust Mass Media? Why Digital Is Taking Over…Differently

I love it when I hear certain executives say "we're beginning to get it." The good news is that there is a lot of movement in big business and many brands are beginning to "transform." However, as was highlighted in the newly released Altimeter report, 2016 State of Digital Transformation, if everyone is getting focused on the…

Eurostar e320 Siemens_Velaro_e320

The New Eurostar e320 Train…. A Singular Example of Poor Design          

This winter, Eurostar finally started to roll out its new e320 train. Being a regular Eurostar passenger, I was very keen to experience the improvements. Notably, I was very excited to get wifi onboard...at last. According to their site, the design of the new Eurostar e320 train was created by Pininfarina, "the world-famous Italian design house that creates…

Brian Solis X The Experience When Business Meets Design

Interview with Brian Solis, Author of X: The Experience When Business Meets Design (MDE187)

Minter Dialogue Episode #187 This interview is with Brian Solis, principal analyst at Altimeter. Brian is an anthropologist, futurist, author, speaker and bona fide global influencer in the world of digital. Brian has just published his latest book, “X: The Experience When Business Meets Design,” which places experiences as the core of the new brand.…

Significance 1-2-3 — Evaluating meaningfulness and the true significance of your enterprise

"Oh yes, that's super important," this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their customers and employees, there is an inevitable need to establish significance or meaning in what…

One too many – Why the simple route is the right way to go

Among the many acronyms out there being used by consultants, agencies and brand marketing teams alike is 1-to-1 or 1-to-many.  Or, as my friend Brian Solis says frequently, in this digitally enhanced era, there is one-to-one-to-many. In parallel, there has been an ever greater focus on the value of content marketing (with a wing tip to…

Who to follow on Twitter? A cartography of types of Twitter profiles and users

According to Twopcharts (which is admittedly a bit wonky), Twitter now apparently boasts over 2.1 billion accounts created, with some 300 new accounts coming every second.   If that 2.1B number is anywhere near accurate, it certainly includes an enormous number of spammers and fakes (that Twitter attempts to close down as soon as they are created). More pertinently,…