Digital transformation for luxury brands – How to add value in a luxurious way [Infographic]

Luxury digital The digital strategies of luxury brands run the gamut from avant-garde (Burberry) to retrograde (e.g. Celine [LVMH] and most old-fashioned watch brands, such as Vacheron Constantin & Blancpain, that refuse to do eCommerce). Whether through ignorance, fear or conservative (reactionary) thinking, luxury brands have generally been slower to move. Digital transformation for luxury brands has, for…

Gregory Pouy, talking digital transformation in big business (MDE106)

Minter Dialogue Episode #106 This interview is with Gregory Pouy, one of the better known digital marketing experts in France, and recently cited as the top 70 rising social media stars worldwide by the phenomenal Mark Schaeffer. Greg has been working with many major companies (including L'Oreal) on their digital strategy and on digital transformation. Moving to…

The Burberry Kiss xx – The latest digital initiative from a classic British fashion brand

The mavens of digital marketing in retail, Burberry, led by the visionary CEO Angela Ahrendts and Chief Creative Officer, Christopher Bailey, have struck again.  Partnering with Google, the Burberry Kisses initiative (launched in June 2013) shows just how creative and emotional one can be with digital.  {Click to tweet} Digital kiss missive Hooking up with Google's Art,…

Brand Latency: How to know if your brand has staying power?

Few are the brands that have true staying power.  Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus...).  Others still survive because of a lack of strong competition (e.g very narrow niche business).  Some…