Social Executive – For the boss who still doesn’t believe in tweeting

For some time, I have been waxing on about how Twitter is an invaluable tool for senior executives (e.g. Does the Boss Tweet?). The best way to use Twitter will surely vary according to the profile, the context and business objectives.  Thus, there is no cookie cutter approach.  However, the excuse that "I don't have time…

Corporate Communications must get more personal

Updating your Communication Style Ok, so a shareholder meeting must generally remain within the codes of tradition and press releases on serious matters must maintain a certain minimum decorum.  However, not all corporate communications must follow the hyper professional and rational standard.  For the more evolved companies and brands, it is my belief that one…