Interview with David Ohayon, Chief Digital Officer at John Paul, white label concierge services and CRM technology

Minter Dialogue Episode #127 This interview is David Ohayon, Chief Digital Officer at John Paul, providing concierge services for companies in Europe. Whether as part of value-add for a fidelity program, a service for a premium brand or as a bonus for certain executives in a company, John Paul has a service and technology whose…

Digital Transformation via Georges-Edouard Dias @gedias, ex Chief Digital Officer at L’Oreal (MDE117)

Minter Dialogue Episode #117 — This interview is with Georges-Edouard Dias, my former digital sparring partner and ex-CDO at L’Oreal, and now co-founder and Chief Strategy Officer of Quantstreams Agency, helping big companies master customer data. In this interview, we discuss the challenges of the digital transformation from the inside. We look at the demands…

Check out what @Sree Sreenivasan is doing as Chief Digital Officer at the Met (MDE116)

Minter Dialogue Episode #116 — This interview is with Sree Sreenivasan (@sree), Chief Digital Officer at the Metropolitan Museum in New York. Taking the grand dame of the Met into the new age has been Sree’s journey. In this interview, we discuss some of the major challenges in tackling digital transformation, the importance of the…

What every CEO needs to know about Digital Marketing

Groundwork for digital marketing The first things a CEO needs to evaluate, in order to create and apply an effective digital marketing strategy, are threefold: A very clear objective of what he/she wishes to achieve in digital that the company has not previously achieved before offline and why this should change in the digital space. To what extent are the products and services in the company's…