Rules of Engagement

Rules of Engagement – Classic Case of The Shoemaker Wearing Bad Shoes

I was invited to attend a press meeting to announce a repositioning of sorts of Relaxnews, run by Jerome and Pierre Doncieux, that was purchased by Publicis in July 2015. Relaxnews is setting itself out to be a press agency, including consultancy, production (of content) and technology. The new slogan is: "Relaxnews, your Editorializer." With Publicis CEO,…

digital transformation 1

9 Reasons Why Your Digital Transformation Won’t Work…

Everywhere you look, companies are knee-deep in some form of digital transformation program. To the extent the subject is high up on the ExCom's list of priorities, the most likely conclusion is that the company feels that they are late to the game. The biggest issue for the executive team is that digital transformation is much more…

Brand Marketing: What’s the engine for your Locomoso? 59 keywords!

 Words that go So-Lo-Mo must go Co ... As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing.  Being social is already a challenge.  Providing a mobile platform is forcing a shift in habits.  Creating a local programme means being super…

BFM Radio RSS Live Streaming

In my car, with its digital radio station interface, I noticed that BFM Radio 96.4 (above), a French business radio station, is now getting into the RSS live streaming act.   Toggling between different business indicators (the levels of the different stock market, FX exchange rates) and the radio's own title, the radio dial almost…