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Creating Breakthrough Content – Roads & Kingdoms with Nathan Thornburgh (MDE227)

Minter Dialogue with Nathan Thornburgh Nathan Thornburgh is co-founder and CEO of Roads & Kingdoms, an independent media company, with a refreshingly strong voice, that recently brought in Anthony Bourdain as its first strategic investor. Before R&K, Nathan spent almost a decade working at TIME Magazine as foreign correspondent and editor. In this conversation, we…

Marcus Tandler SEO

Here’s What You Need To Know About SEO Today with Marcus Tandler @Mediadonis (MDE203)

Minter Dialogue with Marcus Tandler This interview is with Marcus Tandler, one of the premier and longest standing experts of SEO, or Search Engine Optimization. Marcus is now co-Founder and CEO at OnPage.org, a software that provides a way to create better, faster and safer sites, with the vision to make the Web a better…

Mark Waugh Brand Content

Brand Content – How to make and distribute great brand content with Mark Waugh, MD at Newcast (MDE199)

Minter Dialogue with Mark Waugh This interview is with Mark Waugh, Managing Director Worldwide of Newcast ZenithOptimedia, part of the Publicis Group. Newcast is a specialist agency for branded content and engagement, developing and executing 'non-traditional' communication projects for a host of major clients. In this conversation, we discuss the challenges of defining and implementing…

greg verdino digital transformation

Why Content Strategy Is A Key Element of Digital Transformation, with Greg Verdino (MDE193)

Minter Dialogue with Greg Verdino This interview is with Greg Verdino, business futurist, author, pundit and leading authority on digital transformation. Greg is also managing partner and chief strategist at Verdino & Co, a consultancy that helps companies create content-driven digital experiences. In this conversation, we discuss the state of digital transformation, the definition and…

digital tortoise

The Digital Tortoise or Hare? Is It Better To Be Fast or Consistent?

To the extent, these days, time is being counted in nano-seconds and everything is happening in real-time, there is an evermore acute merit to being "ahead of the curve." One can safely say that notion of being ahead of the curve has always been true. However, there has been a certain acceleration of time. As a result,…

Brand Marketing: What’s the engine for your Locomoso? 59 keywords!

 Words that go So-Lo-Mo must go Co ... As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing.  Being social is already a challenge.  Providing a mobile platform is forcing a shift in habits.  Creating a local programme means being super…

3 rules of real estate and 3 rules of modern day marketing

If we all know the 3 rules of real estate, what are the 3 rules for marketing in the Internet era? You can sometimes here someone giving out the moniker of the 3 rules of marketing: content, content, content. While I am BIG on content, I would not be inclined to be so absolutely categorical. I believe that the 3 “rules” or principles have been evolving, making them less statutory rules and more a WIP. Here is what I think of the evolution of the 3 rules of modern day marketing.