The Art of Conversation by @yendial – How does it differ from a discussion, chat or dialogue?

Guest post by Yendi Dial Recently, on my favorite TV channel in France, ARTe, I came across a programme named ”Philosophie” on the Art of Conversation.  Isn’t it so French l’art de la conversation? The French love to talk, discuss, debate, converse about all subjects. Just watch the number of TV programmes and websites inviting…

Why We Have To Rename The Director Of Communications To…

The Unwanted Commy In English, "Comms" has long been the abbreviation for communications.  In French, the term is "la Comm."  In both cases, the associated meaning is typically reduced to a rather unfortunate, if not pejorative, activity of one-way, manipulative messaging. To the extent words structure our thoughts and titles can have a way of…

If you want to get social, start with email and the telephone

As the ever rising number of companies ramp up their efforts in the digital media space, there are, in my opinion, three very important parts of the social “program” that need to be checked before embarking:

(1) to what extent do members of head office meet and discuss with clients in the field?
(2) what is the experience when calling the company on the telephone?
(3) what is the experience when sending an email to a company representative?

Need a coach for your brand ? – Part 2 : DNA, Identity, Reputation: The brand as an obvious “social” landmark ?

Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 2 of a 3 part article: The brand as a social landmark? Taking the brand down to the granular level of social marketing.

Need a coach for your brand ? – Part 1 : Why is the brand a key success factor on the web ?

Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 1 of a 3 part article: Leveraging the strength of a brand on the web.

RIP Firebrand closes down

In one of the quicker demises, Firebrand TV has had to close down (March 5 2008). Launched with quite a lot of hype back in October 2007, the site now writes the following: The investors (including Ion, the cable operator on which Firebrand broadcast) apparently refused a refinancing. See the story in Adweek. "We still…

Battle for the Soul of Paris…

How can a beautiful Paris keep its soul? This is basically the question posed in this great article in The Guardian: "Battle for the Soul of a City" by Andrew Hussey. Turned onto this article by Notes from Paris (thanks F), I was delighted by the open and in-depth analysis of Paris, complete with a…