Living the brand within a corporation

There is corporate strategy, then there is brand strategy. There are corporate communications and corporate shareholders; then there are employees and customers. There are corporate values, policies and procedures and then there is innovation, digital and customer centricity... There are corporate positions and responsibilities. And then, there are people. How are they living the brand?…

Using social media in Corporate Communications – Frances Reimers explains her vision on corporate visibility

Minter Dialogue Episode #140 This interview is with Frances Reimers, head of Corporate Visibility at PCI Communications, an integrated marketing agency based in Washington. In this conversation, we talk about the challenges of driving corporate communications in this uber-crowded connected world, how to establish trust, the personal role of the C-suite and the CEO, and…

Interview with @AlexLuff – Putting people into communications at Corporate Edge

Minter Dialogue #38 This interview is with Alex Luff, Managing Director of Corporate Edge, a branding and communications agency, specialized in B2B, whose mission is to put people at the heart of business communications. Their clients include many big brands such Shell, M&S, EDF, EADS, Cadbury and Jumeirah. In this interview, we discussed employer branding…

Why We Have To Rename The Director Of Communications To…

The Unwanted Commy In English, "Comms" has long been the abbreviation for communications.  In French, the term is "la Comm."  In both cases, the associated meaning is typically reduced to a rather unfortunate, if not pejorative, activity of one-way, manipulative messaging. To the extent words structure our thoughts and titles can have a way of…

Facebook earnings report: Earning our respect, still? What of a premium account?

As Facebook prepares for its first quarterly earnings (2Q) report (Yahoo News), Zuckerberg and Co. are going to be confronted with managing the third audience -- shareholders -- to whom all public companies need to communicate in a quarterly ritual.  Aside from dealing with people irate at the mishandling of the IPO, the challenge is…

Corporate Communications must get more personal

Updating your Communication Style Ok, so a shareholder meeting must generally remain within the codes of tradition and press releases on serious matters must maintain a certain minimum decorum.  However, not all corporate communications must follow the hyper professional and rational standard.  For the more evolved companies and brands, it is my belief that one…

How To Avoid Mixed Messages Between Brand, Pr And Corporate Communications?

The overlap in multi-channel communications The options and tools for communication abound and the messages are splintering.  Your message is not being heard enough.  Sound familiar? In the maelstrom of figuring out the right marketing strategy in today's internet/social media enhanced world, it seems one of the biggest zones of confusion is who is responsible…