A review of Facebook Messages – Impact for digital marketing

Facebook Messages is not a huge thumbs up in terms of functionality. However, from a user perspective, I think that it will augur in a new way for curating your inbox and helping to consolidate the various sources which are both very exciting. Clearly, that would mean that marketers will have to get a real grip on their Customer Relationship Management (CRM), and the need to avoid duplicate messages to multiple addresses via the different channels to the same client.

CRM ought to mean Conversation that’s Relevant and Meaningful

Sometimes, I get the feeling that Customer Relationship Management or “CRM,” is about as badly understood a concept as marketing itself. What I studied in business school in terms of marketing was a far cry from the marketing that I practiced in my early days. CRM, which could be rebaptized Conversations that are Relevant & Meaningful, are vital for brands. Here’s why!

Airlines getting personal while airports get intimate?

With all the news about the “close quarter” searching in the United States at airport security check points, one might be excused for thinking that airlines are getting a bit too close for comfort. Technology that spies on you, airport security that rubs you up… and, recently, airports closed in certain places around Europe due to weather and flash controller strikes.

Companies need to manage a fine line between collecting and protecting client data and implementing an effective and personalized Customer Relationship Management. Are airlines setting the path?

Need a coach for your brand ? – Part 3 : After the Personal Branding, Brand Coaching ?

Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 3 of a 3 part article: The new marketing model (5 Es) and the role a Brand Coach can play in accompanying a company.

Need a coach for your brand ? – Part 2 : DNA, Identity, Reputation: The brand as an obvious “social” landmark ?

Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 2 of a 3 part article: The brand as a social landmark? Taking the brand down to the granular level of social marketing.

Need a coach for your brand ? – Part 1 : Why is the brand a key success factor on the web ?

Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 1 of a 3 part article: Leveraging the strength of a brand on the web.