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Best Ways For Getting Digital Transformation To Work with Barney Loehnis (MDE225)

Minter Dialogue with Barney Loehnis Barney Loehnis is a thought leader and the Global Digital Leader (CDO) at Mercer, one of the top 10 consultancies in the world. With a mixed background in industry and agency, in Europe, Asia and the US, Barney has great insights on the world of digital transformation. In this conversation,…

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The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord

If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an organization around the customer is to consider the customer journey. Crafting the…

Peugeot Drive to Tennis Experience

Peugeot’s Drive To Tennis – Immersive Experience or Experiment?

Peugeot is promoting an "immersive tennis experience" as part of its showroom and online activation. As you can imagine, it's a rather digital experience. Given my love of tennis and my familial link to Peugeot, I had to check it out. For those of you not familiar, Peugeot has long been a major sponsor of the French…

Improving the Customer Experience with Adrian Swinscoe (MDE160)

Minter Dialogue Episode #160 This interview is with Adrian Swinscoe, a consultant, speaker and author of Rare Business, which also happens to be the name of the consultancy he runs. Adrian has a long track record working with small and big companies on improving their customer experience. Adrian writes for Forbes and hosts a podcast…

Customer Service – how to overcome the challenges of embedding the customer journey into business

If I asked you to think of companies that are proud of their "innovation" reputation, who comes to mind? Probably quite a few companies. Chances are that they boast about their renowned product prowess as well as the excellent career paths they offer to current and prospective employees. However, if I also asked you which of those companies also…

Luxury Customer Experience at Les Galeries Lafayette

I was in the Galeries Lafayette, in Paris, last week to find a specific Christmas present for my wife and felt decidedly disoriented as I walked in. Happily, there was a map on the wall with, as a bonus, a geolocation app, specifically for the Boulevard Haussmann store. Without batting an eye, I went to download…

The customer journey – a digital transformation blueprint

When organizations "go digital," there is often a certain euphoria around the new shiny object. This can take many forms, such as an app, an eCommerce site or a service automation. However, without proper planning and consideration of the customer journey, many of these initiatives can create more heartache than pleasure. As my wife says, "when…

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How to use Digital in Retail? New infographic on “digitail”

 The digital in retail blueprint... As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail.  The question that retailers are asking themselves is how to use digital to augment the retail experience.  There are several axes as to how brands and executives…