Massimo Fubini, CEO of ContactLab, using data to drive direct marketing (MDE178)

Minter Dialogue Episode #178 This interview is with Massimo Fubini, CEO and founder of ContactLab, an Italian provider of digital marketing services with offices in five cities across Europe. Having evolved from email marketing services, ContactLab is now at the heart of the multichannel customer relationship challenge. In addition to having an extraordinary archive of…

CRM ought to mean Conversation that’s Relevant and Meaningful

Sometimes, I get the feeling that Customer Relationship Management or “CRM,” is about as badly understood a concept as marketing itself. What I studied in business school in terms of marketing was a far cry from the marketing that I practiced in my early days. CRM, which could be rebaptized Conversations that are Relevant & Meaningful, are vital for brands. Here’s why!

Airlines getting personal while airports get intimate?

With all the news about the “close quarter” searching in the United States at airport security check points, one might be excused for thinking that airlines are getting a bit too close for comfort. Technology that spies on you, airport security that rubs you up… and, recently, airports closed in certain places around Europe due to weather and flash controller strikes.

Companies need to manage a fine line between collecting and protecting client data and implementing an effective and personalized Customer Relationship Management. Are airlines setting the path?