Peugeot Drive to Tennis Experience

Peugeot’s Drive To Tennis – Immersive Experience or Experiment?

Peugeot is promoting an "immersive tennis experience" as part of its showroom and online activation. As you can imagine, it's a rather digital experience. Given my love of tennis and my familial link to Peugeot, I had to check it out. For those of you not familiar, Peugeot has long been a major sponsor of the French…

inamo interactive restaurant

Interactive Restaurant – 80% Digital and 20% Analogue – Review of Inamo in London

Inamo has two "digital" or interactive restaurants in London, the first of which was installed in September 2009. In terms of menu, Inamo serves an Asian fusion mix. I went with a couple of geeky friends and wanted to see how the concept had aged. To my great surprise, the interactive table provided a very good…

Digital Signage – When Does It REALLY Make Sense?

Over the last few years, I have keenly observed how brands and retailers are using digital signage in out-of-home or stores. For the most part, my eyes have been caught by the number of failures. As much as digital can provide great solutions, the cost effectiveness isn't always there and, more poignantly, people continue to operate…

Made in Made.com – A New Digitail Experience: The eStore Translated into a Physical Space

I had the chance to visit the new showroom of Made.com in London (that opened in January 2015). In terms of a blend of IRL and URL, Made.com has blazed a new digitail experience that's worth the detour, whether or not you are in the market for some designer furniture. If you don't know Made.com,…

The 7 Golden Rules Of Using Digital In Retail #digitail

The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer's standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail (aka"digitail"). Brands with their own stores are often reluctant because of the risk and/or cost. Brands…

Digital in Retail: What does it take to get it right?

Most serious retailers are now looking deeply at ways to go "digitail" aka exploit digital in retail. In other words, they are looking for ways to use and 'manage' digital tools, devices and platforms in the retail space for good business effect. To the surprise of many companies, the transformation required for digitail is not anecdotal. Digital is…