Sephora Flash – Interactive Robot And Digital Experience Explored

I recently visited the new Sephora Flash store, located in central Paris. This pilot "concept" store was opened on October 21, 2015. Not to be mixed up with Sephora's Flash 2-day eCommerce delivery service, the Sephora Flash boutique is much smaller than the average Sephora store at about 130m². In such a reduced surface, they have certainly packed in…

Mikko Eerola, CMO at Idean: A design agency that obsesses about customer experience (MDE139)

Minter Dialogue Episode #139 — This interview is with Mikko Eerola, CMO of Idean, a global design firm, based in Helsinki, Finland. Idean works with the world's leading companies, helping them to create long-lasting relationships with their customers, through enchanting and elegant experiences. Clients include IBM, Volkswagen, Samsung, John Deere and Sony. With over 150…

Retail Trends – Looking at the challenges of digital in retail with Mark Brand of Thoughtworks (MDE137)

Minter Dialogue Episode #137 — This interview is with Mark Brand, Retail Analytics Director at Thoughtworks, a privately held company with 3000 employees, based out of Chicago and with offices in 12 countries. In this interview, Mark and I talk about retail trends, the challenges of using digital in retail and how brands and retailers…

The 7 Golden Rules Of Using Digital In Retail #digitail

The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer's standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail (aka"digitail"). Brands with their own stores are often reluctant because of the risk and/or cost. Brands…

Digital in Retail: What does it take to get it right?

Most serious retailers are now looking deeply at ways to go "digitail" aka exploit digital in retail. In other words, they are looking for ways to use and 'manage' digital tools, devices and platforms in the retail space for good business effect. To the surprise of many companies, the transformation required for digitail is not anecdotal. Digital is…

Digitail Fail: One easy thing retailers need to fix as we enhance retail with digital tools

As brands and retailers continue to up their game in stores via digital tools and devices (aka digitail), one can still observe that they are playing catchup with their consumer. It's easy to tell how uncomfortable a brand is with the digital literacy of its customer base. What does a bad effort look like? the…

The Human in Digital – why digital gets personal

In French, the word "digital" means "of the finger."  The French generally prefer the term "numérique."  In English, digital is basically the most accepted term covering all that which deals with the computer technology and/or binary code!  Finally, I am beginning to think that the French definition of digital is more appropriate than first meets…

How to use Digital in Retail? New infographic on “digitail”

 The digital in retail blueprint... As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail.  The question that retailers are asking themselves is how to use digital to augment the retail experience.  There are several axes as to how brands and executives…