The war for digital talent – a critical battleground 

I am regularly asked by people in large organizations whether I know of "great" digital talent for hire. The wish list usually includes a series of competencies as well as proven accomplishments. I need someone really good to help drive the digital transformation..." Aside from the fact that such breeds are supremely rare and increasingly expensive,…

Social media personality is vital for politics — the same reason why it’s important for business leaders

In order to get their ideas through parliament and, more broadly, to survive, politicians need to "market" their ideas. In democracies, they are voted in by their constituents and then need to keep a regular pulse on their stakeholders -- those who helped vote them in -- all the while managing the rumblings, crises and internal politics on the…

Business Cards For The Digitally Minded: How To Avoid Sending The Wrong Signals

I sometimes marvel at how the business card remains so prevalent in this digitally connected world. The are numerous ways to create and exchange virtual digital cards, via specific apps (e.g. Qikshare), emails with an attached VCF or an aggregated service (e.g. about.me), social networks and various types of dongles. Yet, the business card's resilience shows just how…

Digital Mindset – How To Start On The Right Footing?

I firmly believe that most top executives need a digital sherpa, someone who personally takes them through the first steps on the road to understanding the digital mindset. It's one of the defining elements of the iPhone which, because it doesn't come with instructions and has a truly distinctive functionality, literally invites people with a shared curiosity…

Digital mindset at Thyssen-Bornemisza Museum @museothyssen in Madrid – a missed opportunity

I recently had the good fortune to visit the Thyssen-Bornemisza Museum in Madrid. It has a fabulous collection (Chagall, Braque, Dali...), and makes for a great second visit after the Prado. Being my usual geeky self, meanwhile, my attention was immediately drawn by the fact that they were proposing a number of new applications to…

Four Ways To Accelerate The Transformation And Boost Your Digital Marketing Strategy

Companies everywhere are looking to invest in and hone their digital marketing strategy.  They tend to use a variety of different tactics to enhance their digital activities and boost their effectiveness. Typical tactics Typical tactics used by top management to accelerate the digital marketing strategy include: setting a specific investment level for digital marketing, i.e.…