trust mass media

Do You Trust Mass Media? Why Digital Is Taking Over…Differently

I love it when I hear certain executives say "we're beginning to get it." The good news is that there is a lot of movement in big business and many brands are beginning to "transform." However, as was highlighted in the newly released Altimeter report, 2016 State of Digital Transformation, if everyone is getting focused on the…

communication meltdown

Communication Meltdown – Overcoming One Of The Biggest Ills of Business

How often do you get frustrated with the way people communicate with you? It seems it's an issue that comes up time and again, whether it is communicating with a colleague, a member of your family or with some corporate or governmental agency. I observe that communication meltdowns are happening everywhere, all the time. And, it doesn't…

The war for digital talent – a critical battleground 

I am regularly asked by people in large organizations whether I know of "great" digital talent for hire. The wish list usually includes a series of competencies as well as proven accomplishments. I need someone really good to help drive the digital transformation..." Aside from the fact that such breeds are supremely rare and increasingly expensive,…

Social media personality is vital for politics — the same reason why it’s important for business leaders

In order to get their ideas through parliament and, more broadly, to survive, politicians need to "market" their ideas. In democracies, they are voted in by their constituents and then need to keep a regular pulse on their stakeholders -- those who helped vote them in -- all the while managing the rumblings, crises and internal politics on the…

Business Cards For The Digitally Minded: How To Avoid Sending The Wrong Signals

I sometimes marvel at how the business card remains so prevalent in this digitally connected world. The are numerous ways to create and exchange virtual digital cards, via specific apps (e.g. Qikshare), emails with an attached VCF or an aggregated service (e.g. about.me), social networks and various types of dongles. Yet, the business card's resilience shows just how…

Digital Mindset – How To Start On The Right Footing?

I firmly believe that most top executives need a digital sherpa, someone who personally takes them through the first steps on the road to understanding the digital mindset. It's one of the defining elements of the iPhone which, because it doesn't come with instructions and has a truly distinctive functionality, literally invites people with a shared curiosity…