Digital Transformation – More Than Resources, A Mindset [Infographic]

If the issue of digital transformation is indeed more about mindset than money, one must ineluctably come to grips with the allocation of those scarce resources. This infographic, based on a survey of more than 300 top executives in the US, looks at the thorny question of resources, benchmarking marketing spend on digital and where…

How to allocate digital marketing budgets? Why executives spend money the wrong way

Digital marketing budgets and costs are bound to rise.  As mainstream organizations shift their resources into the digital channels, the ipso facto consequence is that costs are going to increase.  Demand will push up prices, especially since there is massive convergence around the pinnacle services and platforms (Google, Facebook, YouTube, Twitter, Linkedin...).  So, how does one…