Nina Radetich KTNV

What the news can teach us in marketing and the fine line between transparency and mystery with Nina Radetich (MDE246)

Minter Dialogue with Nina Radetich Nina Radetich spent twenty years of her career in news media, being evening news anchor for KVBC and KTNV in Las Vegas. Since 2012, Nina, who is a member of the Duct Tape Marketing consultant network, has been running her own marketing and media agency. In this conversation, we look from…

2017-predictions-purpose

Key 2017 Predictions – What Every CEO Should Be Looking For!

As ever, the new year ushers in an opportunity to consider what's going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and, probably, worse. I would like to separate the challenges into three buckets: New technology Marketing Management New…

marketing 5E's branding and brand

A Digital Silver Economy – The Silver Lining Of Digital For The Baby Boomers

For many years, I have been carrying a message about how marketing must evolve to include the 5E's. The new model looks like this:   But maybe I've been getting it wrong? I have been encouraging brands to focus on these 5E's, applying them throughout the organization, and especially through all of the different functions that must…

Luxury Brands – The Online Challenge To Be Upscale

A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. Q: Is it vital for luxury brands to go beyond having a mere online presence (i.e. a Facebook page), and really make an investment in their digital…

Digital Transformation – More Than Resources, A Mindset [Infographic]

If the issue of digital transformation is indeed more about mindset than money, one must ineluctably come to grips with the allocation of those scarce resources. This infographic, based on a survey of more than 300 top executives in the US, looks at the thorny question of resources, benchmarking marketing spend on digital and where…

Digital marketing and transformation with Jeff Rohrs @JKRohrs (MDE134)

Minter Dialogue Episode #134 — This interview is with Jeff Rohrs, VP of Marketing and Insights at Salesforce, as well as author the must-read book Audience, Marketing in the age of subscribers, fans & followers. In this podcast, we talk about digital transformation, how important it is to consider the broader audience of your brand,…

Digital maturity – what does great look like?

In observing how major companies are approaching the question of “digital transformation,” I have identified five levels of digital maturity (going from the basement floor [level 0] rising to the top of Excellence [level 4]). The interesting point about digital maturity is that it is an ever-moving target. {Tweet this} What is acceptable today more than likely…

What Are The Top Trends And Levers For Your Digital Strategy In 2015?

The year 2015 is now well under way. It is my strong suspicion that many of those carefully worked-on budgets that marketing teams crafted at year-end are already starting to feel a strain. And I have to believe that a flawed online and digital marketing strategy is often times to blame. To take some of the…

Digital Transformation – A question of mindset more than a technology

How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: it depends. There is no one answer for every brand. Every year, as companies go…

Pierre-Loic Assayag, founder and CEO of Traackr, solution to boost your influence marketing program

Minter Dialogue Episode #128 This interview is Pierre-Loic Assayag, founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging influencers and tackling the internal challenges inside companies of optimising an influencer program. Below, you’ll…