Digital Mindset – Leading the Digital Transformation Takes Infrastructure & Mindset

Which countries are leading the digital transformation? Where is the "digital mindset" most well established? Which countries (and the companies headquartered within) are leading the charge toward a more digitally switched-on business? I get asked these questions quite a lot. The truth is that it depends, although one would be hard pressed not to talk…

Digital Signage – When Does It REALLY Make Sense?

Over the last few years, I have keenly observed how brands and retailers are using digital signage in out-of-home or stores. For the most part, my eyes have been caught by the number of failures. As much as digital can provide great solutions, the cost effectiveness isn't always there and, more poignantly, people continue to operate…

Digital Transformation – More Than Resources, A Mindset [Infographic]

If the issue of digital transformation is indeed more about mindset than money, one must ineluctably come to grips with the allocation of those scarce resources. This infographic, based on a survey of more than 300 top executives in the US, looks at the thorny question of resources, benchmarking marketing spend on digital and where…

Digital maturity – what does great look like?

In observing how major companies are approaching the question of “digital transformation,” I have identified five levels of digital maturity (going from the basement floor [level 0] rising to the top of Excellence [level 4]). The interesting point about digital maturity is that it is an ever-moving target. {Tweet this} What is acceptable today more than likely…

Digital Mindset – How To Start On The Right Footing?

I firmly believe that most top executives need a digital sherpa, someone who personally takes them through the first steps on the road to understanding the digital mindset. It's one of the defining elements of the iPhone which, because it doesn't come with instructions and has a truly distinctive functionality, literally invites people with a shared curiosity…