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Best Ways For Getting Digital Transformation To Work with Barney Loehnis (MDE225)

Minter Dialogue with Barney Loehnis Barney Loehnis is a thought leader and the Global Digital Leader (CDO) at Mercer, one of the top 10 consultancies in the world. With a mixed background in industry and agency, in Europe, Asia and the US, Barney has great insights on the world of digital transformation. In this conversation,…

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Turning Your Digital Transformation Into Goals & Success with Mike Baxter (MDE223)

Minter Dialogue with Mike Baxter Mike Baxter is an author, a psychologist and a data scientist with Chartered Designer status. He is also a renowned expert on digital transformation, practicing as a consultant for over 15 years and as a trainer with Econsultancy. Furthermore, he has also been an advisor to tech startups for 10 years.…

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Boost Your Digital Transformation – When The Boss Has More Followers Than The Brand

I recently met a French CEO who blew me away. From the outside, he didn't exactly look like a digital geek. But, he has an Instagram account that, until recently, had more followers (10K+) than the main Instagram account of the VERY large organization he runs. His account certainly far surpasses my own measly following.…

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Do You Trust Mass Media? Why Digital Is Taking Over…Differently

I love it when I hear certain executives say "we're beginning to get it." The good news is that there is a lot of movement in big business and many brands are beginning to "transform." However, as was highlighted in the newly released Altimeter report, 2016 State of Digital Transformation, if everyone is getting focused on the…

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Why Content Strategy Is A Key Element of Digital Transformation, with Greg Verdino (MDE193)

Minter Dialogue with Greg Verdino This interview is with Greg Verdino, business futurist, author, pundit and leading authority on digital transformation. Greg is also managing partner and chief strategist at Verdino & Co, a consultancy that helps companies create content-driven digital experiences. In this conversation, we discuss the state of digital transformation, the definition and…

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9 Reasons Why Your Digital Transformation Won’t Work…

Everywhere you look, companies are knee-deep in some form of digital transformation program. To the extent the subject is high up on the ExCom's list of priorities, the most likely conclusion is that the company feels that they are late to the game. The biggest issue for the executive team is that digital transformation is much more…