Unsubscribe User Experience

The Unsubscribe User Experience – The Boss Won’t Ask You This Question…

Email marketing remains one of the main pillars of any normal marketing strategy. It still provides a great Return on Investment considering the cost per communication, even if open rates for mass marketers often toil to get over 2%. Regulations continue to evolve, no more so than in Europe with upcoming new General Data Protection Regulation…

Massimo Fubini, CEO of ContactLab, using data to drive direct marketing (MDE178)

Minter Dialogue Episode #178 This interview is with Massimo Fubini, CEO and founder of ContactLab, an Italian provider of digital marketing services with offices in five cities across Europe. Having evolved from email marketing services, ContactLab is now at the heart of the multichannel customer relationship challenge. In addition to having an extraordinary archive of…

Black Friday Sales – 8 Urgent Lessons For Brands and Retailers

Black Friday and Cyber Monday 2015 have come and gone. If they are cited as two distinct days, de facto, they have almost merged to become at least a long weekend, if not a week-long bonanza. Presumably each brand who participated will now be going over the results with a fine tooth comb. All those with heavy online selling are…