The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord

If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an organization around the customer is to consider the customer journey. Crafting the…

Nathalie Nahai, Web Psychologist – how to master online influence and web marketing (MDE125)

Minter Dialogue Episode #125 — This interview is with Nathalie Nahai, the Web Psychologist, who is a great speaker, trainer and author of “Webs of Influence,” published in 2012. Nathalie brings together psychology, design and technology to understand better online persuasion. In this interview, we discuss how brands can improve their online presence, the challenges…